Sentences with phrase «on buyer personas when»

Focus on buyer personas when training this group.

Not exact matches

When you write for your buyer persona and use the phrases he uses, you're automatically optimizing your product descriptions for search engines, because these are the phrases he searches for on Google.

Jenn Lisak, Director of Content Strategies at DK New Media, says «Content marketing strategy is as much an art form as it is a process; when working with a client on an infographic or a whitepaper, I have to pay attention to target audience, aligning the messaging with the brand, appealing to different types of learners and personality types, and whether the curated content is going to resonate with our desired buyer persona.»

In her Content Marketing World 2014 presentation on personas, Adele Revella contends that the only reason to build a new persona is when it allows marketers to create something more effective, more compelling, or more persuasive for a buyer.

Use Awareness Tactics Based on Buyer Personas The most common mistake when developing a go - to - market strategy is guessing at the tactics to use for generating awareness.

Similarly, with buyer personas, they can be created with tremendous meaning when they are grounded in qualitative and experiential analysis that is focused on buyer goals and have been created through a process - oriented methodology that also has distinct stages.

Consider the following when building your buyer personas, and for even more in - depth information on the topic, check out this checklist of questions to ask when developing buyer personas:

Rule 1: You Can't Make Them Up Rule 2: Don't Confuse a Buyer Persona with a Customer Profile Rule 3: Get the Right People with the Right Attributes and the Right Skills Involved Rule 4: Buyer Personas Are a Translation of Goals Rule 5: A Buyer Persona Offers Insight into the Unarticulated and the No - So - Obvious Rule 6: Buyer Persona Development is Not a Quantitative Process Rule 7: Avoid Building a Wire Mesh of Data Points When Developing Buyer Personas Rule 8: Goal - Centered Qualitative and Experiential Analysis is the Foundation of Buyer Persona Development Rule 9: The Purpose of the Buyer Persona Development Process is to Inform on Goal - Centered Customer Strategies Rule 10: Buyer Persona Development Serves as a Communications Platform to Tell the Story of Customers and Buyers

For content marketing and most other marketing decisions, you will only need a separate buyer persona when there is a significant difference on several of those findings.