Not exact matches
Understanding that a major revamping of all its product packaging (including the Nature's Variety logo itself) could create
confusion amongst consumers, the company came up with a comprehensive transition strategy that utilizes resources such as
on - pack stickers, freezer decals and shelf signage to make a clear connection between the old and new designs.
The role of the trickster was partly inspired by the Nigerian mythological god Edshu, recognizable by his hat that was colored red
on one side and blue
on the other, provoking
confusion and argument
amongst members of a community who would disagree
on the color he was wearing.
otherwise there is wide spread
confusion even
amongst LIC employees too
on this ONLINE systems even after all this time..