Netflix mined big data to create a show
based on consumer behavior patterns, matching fans of director David Fincher with a cast that clicked with Netflix users.
While most firms that collect
data on consumer behavior do so by tracking the bread crumbs we leave around our consumer culture - grocery store rewards cards, magazine subscriptions, etc. - Facebook has the advantage that so many Americans tell the company precisely what they like, by quite literally clicking the «like» button.
His data quantifies the impact
on consumer behavior of fewer bookstores, which he believes has robbed the industry of its most important source of new book «discovery» — yet to be replaced by online methods, including SEO and social media.
More
focus on consumer behavior now: «I think there's a huge difference between developing for the tablet and developing for the iPad,» Adamson said — simply because there's so little information available about customers» usage patterns of other brands of tablets right now.
Phil Lempert, a Santa Monica - based
expert on consumer behavior and marketing trends, said Target's extra staffing could play in its favor.
Spas of America announced its annual ranking of the Top 100 Spas of 2014, based
on consumer behavior on its website.
For instance, a book on corporate financial policy becomes a purse, a book covered with nails relates to African fetish objects and a copy of Sold American, a
book on consumer behavior, is punctured with holes.
Common responsibilities listed on Retail Merchandiser resumes include networking with suppliers, assessing customer demand, making
predictions on consumer behavior, and making sure products reach shelves in the right quantity.
LendingTree is in the business of helping consumers comparison shop for financial products like mortgages, but a survey it issued this week provides interesting
tidbits on consumer behavior.
Critcher, a member of the Haas Marketing Group, conducts
research on consumer behavior and social psychology, including questions of self and identity.
In fact, it can account for up to 85 percent of the reason people buy one product over another, according to the Color Marketing Group, a professional organization for color designers in Alexandria, Va.Color's
influence on consumer behavior isn't confined to just merchandise.
Dr. Raghunathan conducts research in affect and decision making, hedonic and utilitarian consumption with a
focus on consumer behavior.
With 40 million people in the US accessing the mobile web, having immediate access via mobile phone can make a significant
impact on consumer behavior.
In an interview with LOMA, a panel of five life insurance chief information officers agreed that technology is having a greater impact on the business strategy of life insurance providers, and agents and brokers are looking for more insight into technology trends, initiatives and challenges
based on consumer behavior and overall economic confidence in the country.
«Sometimes the large retailers can actually postpone a price increase based on their large inventories purchased at a lower price,» says Larry Compeau, associate professor at the Clarkson University School of Businessin Potsdam, New York, who studies the impact pricing has
on consumer behavior.
Amazon's advantage in data
on consumer behavior and actions would become even more pronounced if Nielsen perish.
Published every other year, the National Pet Owners Survey is the premier resource of its kind providing in - depth data
on consumer behavior, product and service consumption, and lifestyle and media habits.
But the group isn't entirely certain about the details, and calls for more research
on consumer behavior, to understand how consumers will likely respond to price signals baked into retail electricity rates, especially when electric vehicles «result in significant fuel cost savings.»
Besides its global reach, Experian's main attraction for a site selection intelligence provider is its vast database of research
on consumer behavior, including shopping preferences, and Internet traffic patterns.
«The great thing about social media is that you can adapt your strategy based
on consumer behavior,» says Teles Carlsbad agent Steve Olson.