What sets the company apart is its ability to pounce
on consumer trends early and its willingness to spend big to see its concepts through.
Loblaw has always excelled at pouncing
on consumer trends early.
Not exact matches
According to a Google
consumer survey conducted
earlier this week examining the top -
trending Super Bowl ads
on YouTube, 41 % of Canadians visit the site to search for Super Bowl ads before and after the game.
«Our company's success is the result of our focus
on identifying
early - stage
consumer trends, and this is another step in that direction,» Constellation Brands CEO Rob Sands said in a statement.
Consumer desire for new flavor experiences is leading them
on a global adventure with stops in 2018 in Hawaii, France and US South, according to Packaged Facts» 2018
trends forecast released
earlier this month.
An aspiring company has the opportunity to establish itself, not only with new, innovative products that are
on trend, but by portraying a degree of premium positioning through the narrative and storification of the product, gaining trust amongst
early consumers.
Indeed, even major products hailed as «pacesetters» by IRI because they do well in their first year
on the shelf often fail to live up to their
early promise, with sales fizzling out after two or three years, while the real success stories tend to tap into new
consumer trends early and nearly always start small, building momentum gradually.
She also discusses DuPont's visionary approach to the industry, which focuses
on spotting
trends early and considers how goods should be packed based
on what
consumers will want in the future.
We are still in the
early years of this
trend, and, with more and more
consumers making the switch to digital, you might be surprised how long things carry
on.