It may also be beneficial to work
on conversion optimization as a strategy separate from content marketing, though the quality of your content (and your use of calls - to - action within it) can affect your conversion rates.
My gut tells me the reason for this is MOST companies are too caught up in the «business as usual syndrome», and they rarely take a second to stop and think about really
focusing on conversion optimization.
I work on customer acquisition and growth here at Buffer, currently with a focus
on conversion optimization.