I pride
myself on crafting branded resumes that are as individual to each person as their fingerprints!
Although Southern Eagle remains loyal to Anheuser - Busch — which still accounts for 88 percent of its business — Southern Eagle is focusing more attention
on craft brands, developing and reinforcing relationships with local breweries and taking this movement seriously, Busch explains.
Not exact matches
By using various mediums, companies can
craft innovative
brand awareness campaigns with a good return
on investment.
Prior to joining Mountain Hardwear, she led the strategy, social media and analytics teams at John McNeil Studio,
crafting analytics - based
brand strategies and global campaigns across a tech and e-commerce client base with a special focus
on digital, social and experiential.
As a
brand that prides itself
on crafting «exceptional products for exceptional people,» S.T. Dupont's ethos has attracted people from all around the world — including the Middle East.
For a solid hour, effervescent Facebookers quoted advertising legends like Bill Bernbach, discussed the «
craft of film» and being «
on brand,» and showed us heart - tugging commercials — all without once using the word «algorithm.»
A
craft cannabis
brand called Flow Kana is building a marijuana processing and manufacturing hub
on the site of a former winery in Mendocino County.
The real brunt of personal
branding is not meeting people; it's the silent and diligent work
on your strategy and your
craft, which takes hours of solitude and reflective thought.
«There is confusion and unfortunately a lack of transparency
on the labels of the acquired
brand,» says Julia Herz,
craft beer program director for the Brewers Association, which advocates
on behalf of small and independent brewers not owned or controlled by Big Beer.
«Design is more than the aesthetics and artifacts associated with products; it's a strategic function that focuses
on what people want and need and dream of, then
crafts experiences across the full
brand ecosystem that are meaningful and relevant for customers.»
But, like other «big
craft»
brands, Six Pints» corporate roots aren't disclosed
on its website or its bottles.
The Stitching Post had always attracted
brand - conscious customers who were so dedicated to their
craft that they would spend several thousand dollars
on a sewing machine.
Our in - house content writers
craft content to position your employees as industry thought leaders - then promote them
on social media to help your company's
brand reach targeted audiences.
With a talented account executive leading the way, The Marketing Machine's award - winning, in - house creative team carefully blends knowledge, experience and technical know - how with unparalleled imagination and originality to
craft ideal marketing and
branding solutions,
on - time and
on - budget.
For the next ten years, Carmine held workshops and one -
on - one sessions with hundreds of C - suite executives, general managers, directors and engineers to help them
craft and tell the Intel
brand story.
They're made by MillerCoors and Anheuser - Busch InBev, respectively, though you'd never know it based
on their
craft - beer - like labels — which don't state prominently the huge corporation responsible for the
brand.
We've seen that TGI Fridays has doubled down
on its appetizers and is testing booze delivery, while
brands like Chili's Bar & Grill have added
craft beers to the menu.
Slowly but surely they began acquiring more
craft brands and getting additional sales reps out
on the street.
What we are really trying to hone in
on is the
craft brand and
craft cocktails.
Columbia Distributing has its own in - house
craft beer division whose focus is
on training and
brand development.
«With the appointment of a Florida
brand ambassador, we seek to better inform experts, consumers and
on - and off - premise staff about this artfully
crafted spirit.»
«When you are focusing
on developing
craft brands, your box is a part of your marketing platform.»
«There are a couple of
craft breweries located
on the West Coast that are not available yet
on the East Coast, and we would like to have the opportunity to distribute those
brands in our territory when they come to New York state,» Nober adds.
The program has boosted
craft beer sales, Lay says, as customers might not spend $ 14.99
on a
brand they've never tried but are eager for a sampling of local brews.
LeVecke Corp. also concentrates
on getting customers to focus more
on quality because the demand for
craft and handmade
brands has increased.
Eric Ottaway, CEO of Brooklyn Brewing, the 11th biggest
craft brewer in the United States which also has a licensing agreement in Australia with Coopers Brewery, said
on Thursday that Brooklyn had focused
on tap beer first in Australia to build up its
brand in part because of the power of the two big retailers.
In addition to its presence in Chicago, Ballast Point will also be the «official
craft beer sponsor of Barclays Center» in Brooklyn after Constellation executives last year negotiated a «comprehensive arena sponsorship» that will also give the San Diego brewery a
branded bar
on the main concourse.
As part of the deal, Ballast Point — which sold to Constellation for $ 1 billion last November — will become the «official
craft beer sponsor of Barclays Center,» and receive its own
branded bar
on the main concourse, the company said via a press release.
WCB is focused
on craft as a profit - driven sales solution, and its goal is simple: to grow a
brand to the point that it has to be moved to the Monarch general sales team.
The Monarch general sales force focuses
on suppliers like MillerCoors and
on regional
craft brewer
brands such as Sam Adams.
On top of all of this, Monarch still manages to be one of the most highly regarded stewards of independent
craft brands in the industry.
Although premiumization trends have provided growth for domestics through super-premium
brands as well as import and
craft beers, the hard cider segment has not been as fortunate as case and dollar sales were down in 2016, based
on IRI data.
Arooga's relationship with Maple Leaf Foods marks one of many of the
brand's shift to suppliers who lead the industry in their standards for earth friendly production and utilization of all - natural ingredients,
on the heels of recently announced partnerships with Impossible Foods, Owen's
Craft Mixers, and Boardroom Spirits, as well as past ingredient transitions to no antibiotic ever chicken breasts, cage free eggs, all - natural soups, and USDA certified organic produce.
According to experts, apart from enjoying a drink,
craft packaging's focus
on design allows consumers to enjoy a unique
brand of art.
He added that
craft brands have been less reliant
on promotions, which translates to greater profitability for both retailers and distributors.
But this B - Corp
brand stands out the most due to its sustainability mission, which hinges
on the trifecta of being socially just, striving for environmental responsibility and
crafting reliably delicious products (after all, it's hard to make true impact in the world if consumers don't like how your products taste).
US
craft beer
brand Goose Island is
on the hunt for a new brewer to run operations at its first London brewpub opening later this year.
International expansion is
on the mind of Goose Island president Ken Stout, who discussed his company's plans to become a global
brand, and dismissed Chinese
craft brewers» criticisms of the
brand's expansion there with the Chicago Tribune.
Even before its UK launch date the
brand is already developing a powerful buzz
on social media across the UK as
craft beer fans eagerly anticipate the arrival of the ultimate expression of New Zealand's proud brewing heritage.
Established by Stewart Monteith in 1868 for the pioneering gold mining communities
on the country's South Island West Coast, this heritage
brand has long been loved by a series of successive generations and is now recognised as a leader in the New Zealand
craft beer market.
As part of its latest campaign, Tiger Beer, a
brand within White Plains, N.Y. - based HEINEKEN USA's Five Points Trading Co., takes the idea of «uncaging» beyond emerging talent to local heroes and focuses it
on a specific type of creative: those whose bold approach to their
craft serves a good cause.
(FAT DOG), parent of small - batch
craft distiller of the TOUCH VODKA
brand, announces the launch of its newest artisan
brand Vodka as well as Gin Nirvana 420, at a private kickoff event at Donatello Italian Restaurant at 4:20 pm
on «4/20».
PINTS (Partners Invested in Transformational Solutions) is based
on the vision of providing objective business planning and strategic growth solutions for the beverage industry, primarily tailored to the
craft beer segment with an emphasis
on branding and marketing strategies, growth planning and development and succession planning.
Wachusett also plans to invite other breweries to pour their beer
on «collaboration nights» to stay «fun and fresh» and introduce consumers to other
craft brands.
Baker notes: «The explosion of
craft beer segment along with
on - premise consumption will drive more small brewers to open their outlets in cities as traditional distribution channels are crowded with big
brands.
MHW Ltd. is the pioneer and leading provider of specialty import solutions for wine, spirit and beer
brands in the U.S. with a focus
on new and
craft products.
Dobbes» focus is
on crafting traditional Burgundian style wine under his three different
brands: Dobbes Family Estate, the luxury label; Wine by Joe, a value - priced Oregon appellation label, and Jovino, dedicated to restaurant accounts.
With no clear leadership
on the independent side, USB determined to bridge that gap and fill a void in the industry by streamlining the sales and distribution of a portfolio of International beer
brands, domestic
craft beer, ciders, and non-alcoholic
brands.
HEALDSBURG, CA, JANUARY 12, 2016 — Sonoma Cider, the award - winning
brand crafting distinctive, certified organic hard ciders from gluten free ingredients and hands -
on passion, is adding a fourth flavor to its already impressive core line - up, The Washboard.
Fish Brewing produces hand -
crafted beers and ciders under our three core
brands: Fish Tale Ales, Leavenworth Biers, and Spire Mountain Cider, which can be found in 20 states and internationally, both in bottles and
on draft.