Sentences with phrase «on digital advertising»

And, of the approximately $ 1 billion spent on the election by both parties, around $ 54 million has been spent on digital advertising, including mobile.

Check out the chapter on digital advertising for more details.

You might think to yourself that company must be spending tens of thousands of dollars on digital advertising.

However, new information has been released that suggests that tech - savvy newspapers who set their sights on digital advertising to meet their costs may be very disappointed.

Facebook has seen more than $ 60 billion wiped off of its valuation over fears that the scandal will result in regulations on the digital advertising industry, dragging down the stock prices of other tech giants as well.

that the revelations will result in regulations on the digital advertising industry, dragging down the stock prices of other tech giants as well.

Meanwhile, cryptocurrencies and advertising are becoming more entwined: In October 2017, MetaX, a blockchain technology company focused on digital advertising, hired Alanna Gombert, then senior VP of technology and ad operations at the Interactive Advertising Bureau, as its first - ever chief revenue officer.

It says that approximately $ 20 billion of that accounts for expenditure on digital advertising, 16 percent of which is on programmatic ads, a total of $ 3.2 billion.

Look for him to ignore targeting and grassroots outreach in favor of ginning up coverage on cable news, and despite the RNC's pledge to spend heavily on digital advertising between now and November, his campaign won't take advantage most of the online options that internet political professionals now take for granted.

Tampa, FL (Law Firm Newswire) December 30, 2014 - Many law firms spend a fortune on digital advertising and are still left wondering why competitors are at the top of the search rankings.

Publishers are increasingly moving their articles behind subscription paywalls, rather than relying on digital advertising for their revenue, so this policy has become increasingly troublesome.

But to be clear, this is a glorious result for ISPs like Verizon and Comcast that are banking on digital advertising being a big new revenue stream.

Learn how to find and convert more leads by monetizing your brand and capitalizing on digital advertising.

«Our advertising budget is kind of split between print media and digital, with a higher weight on digital advertising,» Tim Kraus, the director of interactive and innovation at Quiznos, told Entrepreneur.

And, it is interesting in light of the revelation that Google and Facebook have a near - monopoly on digital advertising, that a recent report from Wells Fargo Securities and Optimal showed that consumers trust Google and Facebook least of all with their data.

He has worked with brands like Pepsi and Coca - Cola on their digital advertising.

Meanwhile, records show on Friday the Republican State Leadership Committee spent $ 15,000 on digital advertising critical of Kaminsky, a freshman member of the Assembly.

Cool stuff on the digital advertising front today: the Montana Democratic Party is using DSPolitical's voter models and targeting ability to put ads like this one in front of Montana voters who could lose health coverage if Republicans repeal Obamacare.

An additional $ 20,000 is being spent by the group on a digital advertising campaign bolstering Haber's candidacy.

The super PAC backed by the Real Estate Board of New York is spending nearly $ 300,000 on a digital advertising buy bolstering Republicans running in key swing districts.

With the US Automotive industry spending big bucks on digital advertising, knowing the return on investment is important.

The Trump campaign is believed to have spent tens of millions of dollars on digital advertising tailored to individuals.

The Conservative Party reportedly spent # 1.2 m on digital advertising during the 2015 general election, according to the Electoral Commission.

In 2017, an estimated $ 223.74 billion will be spent worldwide on digital advertising, with middlemen taking up to 75 % of the investment, and advertisers losing another $ 16.4 billion to ad fraud.

Consulted clients on their digital advertising spend and pushed them to a cheaper but more effective audience network.

This article's section on «small» marketing budgets (less than $ 10,000 annual spend) focuses on digital spend, and specifically on digital advertising.

In 2016, Adidas signaled a sea change when it announced it would stop advertising on television and spend more on digital advertising, micro-targeting customers based on specific likes and interests, using data collated by internet firms.

Lunny and his co-founder, David Bell (who's just one year older), launched Dash in 2011 when they realized that few agencies in Winnipeg were focused on digital advertising and social media campaigns.

Also note that Obama continues to spend heavily on digital advertising, largely for recruiting and fundraising though at times for persuasion.

Besides paying for distribution («boosting,» which we'll cover in detail in the chapter on digital advertising), the best strategy is a robust stream of content that your followers find compelling enough to Like, Share or Comment upon.

Facebook has seen more than $ 60 billion wiped off of its valuation over fears that the revelations will result in regulations on the digital advertising industry, dragging down the stock prices of other tech giants as well.

According to Outsell, a California market research firm, U.S. spending on digital advertising and marketing will hit US$ 120 billion this year, surpassing print for the first time.

In fact, for every $ 1 spent on digital advertising, 42 cents goes to an AdWords campaign.

But if it's true, why did Republicans running for Congress outspend their Democratic opponents four to one on digital advertising?

Spending on digital advertising can go even further, with social media ads that can target social media sites used by likely voters who campaigns and super PACs want to reach.

It's true that big, traditional marketers like Procter & Gamble and Unilever have been cutting back on digital advertising and have questioned the viability of Facebook's data for targeting (when you're trying to sell toothpaste for instance, you kind of just need to target everybody).