Put
them on a drip marketing campaign to nurture them over time so when they're ready to use an agent, you're the one they'll call.
If it's clear they need more time to think about their next move, put
them on a drip marketing campaign to keep in touch and let them know you're around to help when they're ready.
One way to maximize the likelihood that your leads convert into clients is by setting each one up
on a drip marketing campaign that's tailored to them.
Not exact matches
In addition to urgency - focused pay - per - click (PPC) ads
on search engines or social networks, consider creating
drip marketing campaigns based
on actions users take with your brand.
At DiscoverOrg, this might take the form of a data enrichment and matching exercise, a custom buildout to support changes in a go - to -
market strategy, or something as simple as a workshop
on how to overcome email deliverability issues or how to write email sequences for a
drip campaign.
With more advanced email
marketing software, you can trigger
drip campaigns for actions like visiting a page
on your website or clicking a link in an email.
Nurturing your leads requires great attention to detail, and the best way to keep track of all of your prospects» details is to make the most of your CRM for real estate agents: taking arduous notes
on each contact, setting up
drip email
marketing campaigns, and assigning or sharing leads with fellow team members.
Each lead should be handled based
on their specific needs, which means communicating with them through informative
drip campaigns, newsletter,
market updates, personal
marketing, etc..
For instance, your
drip email
marketing campaigns are the premier avenue for sharing the latest updates
on your housing
market, including new listings you represent and details about the area's economy and entertainment options.
So, before any of this collateral is produced, audit your email
marketing program (or get one off the ground), set up automated
drip workflows, and then add messaging for each content type to the
drip campaigns (e.g. send leads who download X content
on your site email featuring Y content that's similar to the piece they downloaded).
Qualify these leads by moving prospects who are not ready to transact to a lead nurturing or
drip marketing campaign in order to focus
on more active buyers and sellers.