These are a few good tips, followed by an episode on the The Small Businesses Do it Better
Show on email marketing.
But my personal feeling is they are correct and the research is relevant to B2B law firms because the
ROI on email marketing can be so high.
But a recent MarketingSherpa study shows that cutting back
on email marketing during the current downturn would be a serious mistake.
I'm gearing up for a conference I'm keynoting in two weeks and one of the sessions I'm leading is an expert
panel on email marketing.
This is a straightforward, easy - to - use product that focuses
solely on email marketing, marketing automation and the ability to segment your audiences based upon how they found you (Google versus Facebook, for example).
In fact, growing your email list can be the easiest part of this equation, and there are simple steps you can take after building the list, to maximize the
return on your email marketing efforts.
If you want some more tips on building an email list, you can read our blog post about building an email list, or Episode 7 of The Author
Hangout on Email Marketing.
CCC's Beyond the Book — $ 500 off premier podcasting program Constant Contact — 10 - 15 %
Discount on email marketing service IBPA Trade Show Exhibit Program — Discounted trade show exhibit opportunities Publishers Weekly: PW Select — $ 30 savings on PW Select subscription
Author Reach specifically focuses
on email marketing for authors, so if you don't have a rock solid process set up to reach your mailing list, check them out.
Depending on your email marketing software, you can even send different confirmation emails depending on the type of potential client (i.e., someone interested in a trademark versus someone interested in a patent).
Check out a
workshop on email marketing, sourcing capital for your business; and Thinking Money, a month - long exhibit on financial literacy, at NSU's library in Davie.
Key responsibilities
highlighted on an Email Marketing Specialist example resume are identifying target audience, growing email lists, executing email marketing campaigns, proofreading emails, minimizing unsubscribes, and assessing campaign performance.
Now that the combination of voice mail and call screening has made cold calling next to impossible, most companies are relying more
heavily on email marketing (a.k.a. «selling by email») to get new customers.
In an effort to find cost effective ways to dialogue with customers and prospects, businesses are continuing to increase
spending on email marketing.
On the other hand, MailChimp is focused
on email marketing and making it easy to send email newsletters to anyone you might have on your email list.
According to Wordstream, email marketing is one of the most powerful digital tools for businesses, with email users predicted to grow by 254.7 million by 2020 and a $ 44 return for every $ 1 spent
on email marketing.
Businesspeople pay attention to email for the simple reason that it works: as Rosengren notes, «When compared to the ROI of mass media advertising, email continues to dominate; for every dollar spent
on email marketing, marketers can expect an estimated $ 48.29 return.»
Three of the lessons are
on email marketing, and we actually give an entire example series that you can adapt for your own audience.
Check out our handy tips
on email marketing.
EmailExpert's numbers showed that for every $ 1 spent
on email marketing, there was an average $ 44.25 ROI.
Provided in - depth reports
on email marketing to clients within deadline and also offered tips to increase client relationship with customers
For every $ 1 spent
on email marketing, the average return on investment is $ 44.25.