A product theme like feline obesity can easily be developed
on an endcap display.
Actually, the best location to feature these displays is usually
on an endcap of the appropriate aisle.
Moreover, we have seen tremendous success when retailers feature Urine Gone and Stream Clean
on endcap displays.
Many Rad Cat retailers display empty Rad Cat containers in the canned food set or
on an endcap with a small sign directing shoppers to the frozen food section.
«We recommend cross-merchandising them along with other eco-friendly products
on an endcap from time to time,» says Belew.
To help attract new customers to the category, retailers can merchandise supplements
on an endcap or front table.
Retailers should promote their services with brochures and business cards that are available
on endcap displays or by the register.
Position your favorite line of food in a high - traffic location, such as
on an endcap or directly across the aisle from your checkout counter.
Books don't randomly end up with the front cover facing out or
on an endcap at the beginning of an aisle.
I also saw some really cute stocking stuffers
on the endcaps at target recently... face masks and lotions.
Don't forget secondary locations, says Stichler, such as near the food assortment, a key destination category, or
on endcaps.
As always, products
on endcaps should be rotated frequently.
«We recommend that our retailers... create promotional displays
on their endcaps, and we encourage them to host promotions,» said Heather Govea, general manager of the Burbank, Calif., company.
He suggested showcasing new lines
on endcaps or utilizing prominent signage to draw attention.
«Just like any other item in the store, concentrate
on endcaps and displays during the high season,» says Barbara Denzer, vice president of marketing for Cardinal Laboratories.
«Also, feature these products
on endcaps to focus on seasonality,» she adds.
If you favor these boutique labels, you can help promote them by showcasing
them on endcaps or gondolas near the checkout counter.
Chilian also suggests displaying chews
on endcaps or near the checkout as a way to spur impulse purchases.
«Savvy retailers are placing these products
on endcaps, in clip strips or in bins near the register.
Frozen foods can present a bit of a challenge; but, if possible, locate the store's glass - front display cases
on the endcaps of the food gondolas.
He advises merchandising them in several areas of the stores, including near the register,
on endcaps and on designated shelves with like products.
Not exact matches
Instead, cellular aging has long been measured using telomeres — also known as the protein
endcaps on our chromosomes.
Since the publisher had put shoulder to the wheel for that author's first book (
endcaps, banners, posters, front - of - store placement, all of which put it
on bestseller lists — today, that author makes 7 - figures per book), I was very encouraged.
Seasonal
endcaps may also prove worthwhile; those themed around spring and summer when people (and pets) are
on the move are a great place to stock these light - weight foods.
To succeed with these kinds of licensed products, it's essential that retailers make them highly visible in the store, such as near the register or
on a dedicated
endcap.
ECD36 is a three - foot display for use as an
endcap or in - line and features working models of four Perfect Pet doors
on swing arms and a working display of the Modular Patio pet door.
Another way to merchandise cat supplements is with
endcaps, especially for Made in the USA and market leading products, says Chad J. Tillman, national sales manager for Grizzly Pet Products in Woodinville, Wash. «The market leaders help bring consumers into your stores, and an
endcap or designated top shelf showcasing cat products other than food can encourage multiple add -
on sales
on items that typically have higher margins than foods,» he says.
Merchandise the entire
endcap with canned food then place a shelf at eye level displaying brightly colored cat food bowls as add -
on sale items.»
«For example, build an
endcap special
on canned food — but don't just stop with the food.
On the old - style models, all you needed was a slotted
endcap that prevented fish from being sucked up.
Customers who come into your store frequently will appreciate seeing
endcaps featuring new products or old ones that are
on sale.
Claudia Loomis, co-owner of Cherrybrook, a three - store pet retail chain in northern New Jersey, began tagging U.S. - made products with red, white and blue paw - print stickers about a year ago, and for Independence Day, the stores curate assortments of domestically made items to display
on Made - in - the - USA
endcaps.
«If a retailer has the space and flexibility to setup a seasonal travel
endcap or display targeting this group of customers, the retailer is positioning themselves as the point of purchase, as well as a source for product suggestions and tips and advice
on traveling with pets.»
TropiClean has developed an educational
endcap display that features a video
on periodontal disease, the consequences of poor dental hygiene and how the company's products can help.
Incorporating one into an
endcap or an
on - shelf display can be a great way to capture attention, engage a shopper, and make the sale.
This should never be in the middle of an aisle, but
on either an
endcap or, even better, as a freestanding promotional display near the front door.
• Change
endcap displays based
on how frequently loyal customers visit the store.
Providing basic accessories such as scoops and litter catching mats, as well as high - end alternatives like automatic litter boxes, in the aisle or
on a featured space like an
endcap can be an easy way to reach shoppers.»
«
Endcaps and displays that focus the customer
on individual items bring expanded sales and satisfied customers,» he explains.
«Retailers should merchandise treats all over the store
on clip strips,
endcaps, by the counter, by the food, etc., to get as many impulse purchases as possible,» Abramson says.
Therefore, he advises locating them by the register or
on nearby
endcaps, as well as in the aisles.
A pair of passive radiators
on the speaker cabinet's left and right
endcaps add to this speaker's copious low - end thump.
There are no attaching connections from the back shell of the phone to the actual chassis other than some sticking power
on the plastic
endcaps.
Building
endcaps and working
on new product resets, and ad setup.