The second was firms will be more driven by business development efforts than historical marketing ones, which will have an impact
on legal directories, publications, marketing staffing levels, advertisements, and ancillary expenditures.
The London chapter of Law Firm Media Professionals, the UK arm of the US - based group for law firm marketers and PR professionals, is hosting a session next week
on legal directories.
In «Quantifying and Driving the ROI in Legal Directories and Awards Submissions», the presenters — Benjamin Greenzweig from Momentum and Arielle Lapiano of Paul Hastings — will reveal the results of research conducted by the LMA and Law Firm Media Professionals into how much time and effort law firms spend
on legal directories.
Based in London, I ran the press office, and worked
on legal directories, communications, and media relations initiatives.
Spending on yellow pages listings has decreased slightly from 2005, while spending
on legal directories, client entertainment, and firm Web sites have experienced a slight increase.
Firms spend a great deal of time and effort
on legal directories, with some submitting over 1,000 entries annually, though less than a third say they are satisfied with the contact they have with directory researchers.
Attorneys often list
themselves on these legal directories to help connect them with future clients.
Beyond that, they're looking
on legal directories — where 41 percent of respondents began their searches this year.
Far too many attorneys under - leverage their presence
on legal directories by including only simple contact information.
They do little or nothing to maximize their listings
on legal directories like FindLaw, LawInfo or even Super Lawyers.
Sometimes it means understanding where your business is and crafting a business development solution that's the right size for you, like starting with a manageable presence
on a legal directory.
After all, most people who look up a lawyer
on a legal directory need legal help immediately and are actually looking for an attorney to hire.
Forty - seven percent of this group reported that they searched for an attorney
on a legal directory — six percentage points higher than what legal consumers indicated as a whole.
Social media has — and will continue to have — a profound effect
on the legal directory landscape by changing the way in which information is delivered and consumed.
Not exact matches
Some steps churches can take in this direction include stocking libraries with books
on the subject and making available an up - to - date
directory of medical,
legal and welfare services to which people can be referred.
ALLi: a vetted services
directory, free
legal advice
on contracts (Author Services, Self - Publishing Providers, Trade Publishers and Literary Agents), discounts
on self - publishing services for some providers.
Our panelists will not only discuss the importance of
legal directories, they will also cover the basics
on how to position yourself and improve your profile.
Look, when you choose to advertise
on a legitimate
legal directory, you're not just paying for presence.
From our award - winning lawyer websites (FirmSites) to our high - traffic attorney
directory placements to our mobile FirmSite solutions to our professional
legal videos, our integrated tools work in sync to address your needs, accomplish your goals, and maximize return
on your marketing dollars.
Spanish - language
legal directories are an easy way to put your name directly in front of an audience that is clearly intent
on finding a lawyer.
We have built tens of thousands of websites exclusively for law firms, and we own the most frequently visited
legal directories on the internet; www.findlaw.com, superlawyers.com and lawinfo.com.
Award - winning lawyer websites (FirmSites), responsive mobile FirmSites, placements in our highly - searched
legal directories, law firm blog and social media promotion strategies, attorney search marketing (SEO), online lawyer videos, advanced web traffic conversion technologies, and numerous other top solutions work synergistically to deliver powerful results that put you
on the road to achieving both your short - term and long - term goals.
On Wednesday, September 28th join FindLaw for the webcast Getting More Out of
Legal Directories.
That means our market - leading lawyer
directory, our timely
legal blogs and the informative Learn About the Law — all of these pages and their contents are going to look and perform wonderfully
on screens big and small, and whether clicked with a mouse or tapped with a finger.
Superlawyers.com — Exclusive
directory only for those attorneys who have been selected to the Super Lawyers list and one of the most prestigious
legal directories on the web.
We talk about the importance of
legal directory listings a lot
on this blog for good reason.
Although firms of all sizes can choose to be listed in the
legal directory, the overall marketing focus of FindLaw is
on solo and small firms.
Clients also gain exclusive access to advertise in our high - traffic
legal directory, and we also help clients leverage the growing consumer social media presence
on platforms such as Facebook, Twitter and LinkedIn.
Our responsive mobile websites are easily viewable
on all devices, placements in our high - traffic attorney
directory can bring targeted leads to your firm almost immediately and our cutting - edge
legal blog and social media platform allows you to deliver a steady flow of quality content to your target audience — positioning you as a thought leader in your area (s) of practice.
«RankingsForLawyers gives
legal marketers the knowledge they not only need to stay
on top of all of the
directories and ranking opportunities — national, regional, and local — but also to better identify those that have true value for the firm.
The FindLaw network includes
legal directories on SuperLawyers.com, LawInfo.com and the Spanish - language
directory, Abogado.com.
A Nolo profile is also displayed
on Martindale - Hubbell, a lawyer rating service, and Lawyers.com, a large
legal directory.
For example, business development and marketing don't have to take up all of your time or budget if you have the help of a
legal directory or an expert
on paid social media.
Greg is the subject of excellent reviews, with
legal directories noting his «commercial» approach (Legal 500 2015) and is a regular speaker at internal and external seminars and on television and radio on employment is
legal directories noting his «commercial» approach (
Legal 500 2015) and is a regular speaker at internal and external seminars and on television and radio on employment is
Legal 500 2015) and is a regular speaker at internal and external seminars and
on television and radio
on employment issues.
The
legal profession's most authoritative
directories canvass clients and the wider market each year for their opinions
on our own lawyers, as well those in our peer group, and once again we have performed with distinction.
It is for this reason that the firm is described in client surveys and
legal directories as a firm with «its finger
on the pulse of the market» and as a «technical powerhouse».
I hope this development spurs
on some of the other well known
legal directories to think about going mobile as well.
There is no review or rating system, so it may be helpful to perform a cross-search for an attorney you may be interested in hiring
on a different
legal directory.
Both the
Legal 500 & Chambers
Directories have recently published their new additions, heaping more acclaim
on Tuckers» lawyers.
If so many lawyers are relying so heavily
on a single
legal directory, they have yet to learn how to harness the power of the Web.
Lloyd Pearson, a UK - based
legal directories consultant, notes
on his blog that Chambers will have a tough task in making this a success.
The 2004 - 2005 Chambers USA Guide to America's Leading Business Lawyers, the only
legal directory to rank law firms and individual lawyers, was released today
on the Web.
«If you want to make yourself «available for hire» then please submit your information to me and I will post it
on the
Legal Jobs Blog under the title: Available:... «If you simply want to have your contact information and biographical information listed then you can submit that and I will create a new
directory entitled Decloaked Associates...»
Prior to Mockingbird, Conrad was the head of marketing for Avvo, a
legal directory that grew from concept to market leader in three years without spending a dollar
on advertising.
Ultimately the results of such surveys depend
on who you speak to and what questions you ask — the client community is not homogenous and some buyers of
legal services are much more active users of
legal directory products than others.
Legal marketers switch firms regularly and
directories responsibility is passed from person to person, so make sure you are listed
on Chambers» system as the external contact for your firm.
Recent entries in the
legal directories describe Anton as a «superb advocate and draftsman, absolutely top - notch»; «the sort of lawyer every corporation should have»; «attracting praise for his superb advocacy skills and insightful analysis of matters»; «always
on top of everything, and seems to absorb information at an incredible rate»; «very intelligent and perceptive
on the
legal issues and easy to work with».
Unlike many other
legal directories that incorporate some element of client feedback, inclusion in Best Lawyers continues to be based entirely
on peer review.
Commenting
on her appointment, Catherine said: «The private client team at Birketts has built an excellent reputation and is now ranked in the first tier in the
legal directories.
The focus
on knowledge sharing behaviours and culture is reflected in Burges Salmon's close, collaborative working relationships, partner - led approach and its top - tier expertise as recognised in the leading
legal and industry award schemes and
legal directories.