Sentences with phrase «on microtargeting»

First, take a look at their magazine's 2010 Political Technology issue, which features articles on microtargeting («Demystifying...

First, take a look at their magazine's 2010 Political Technology issue, which features articles on microtargeting («Demystifying Micro-Targeting»), volunteer retention and common mistakes that novice candidates often make, all led off by a reprint of the first chapter of the e.politics «How Candidates Can Use the Internet to Win in 2010» as an introduction.

For more on cable, see this post about Wall Street Journal coverage of the topic and the e.politics section on microtargeting.

Not exact matches

«The beauty of microtargeting an ad buy based on location, age, and sex is the data you're going to get out of that,» says Michael Kahn, senior vice president of marketing at the digital marketing firm Performics.

But its focus on transparency — making sure people know how and why data will flow if they choose to click «I agree» — combined with supersized fines for major data violations represents something of an existential threat to ad tech processes that rely on pervasive background harvesting of users» personal data to be siphoned biofuel for their vast, proprietary microtargeting engines.

Personalized choice architecture through microtargeting is on the rise, and Cambridge Analytica is not the first nor the last to make successful use of it.

The company's core strength: innovative political marketing — microtargeting — by measuring people's personality from their digital footprints, based on the OCEAN model.

Essentially the pitch was that we were going to combine microtargeting, which had existed in politics — which was, you know, in part, my background — but bring on board... new constructs from psychology.

«Whether it's allowing Russians to purchase political ads, or extensive microtargeting based on ill - gotten user data, it's clear that, left unregulated, this market will continue to be prone to deception and lacking in transparency.»

Today on Morning Edition, RNC Chair Ken Mehlman discussed some of the mechanics of using database - driven microtargeting to reach out to new voters.

But microtargeting has the potential to help with more than just the last - minute turnout frenzy, since campaigns can use consumer information databases to zero - in on and recruit supporters long before the actual election.

In the video below, Aiden and I touch on a ton of good topics, including the power of data for microtargeting in general, for cookie - based voter - file targeting, for multi-variant email fundraising campaigns and for tracking supporter actions, including social sharing.

On the heels of Wylie's revelations, the UK's Channel 4 is in the midst of broadcasting a five - part exposé including undercover footage of recently suspended Cambridge Analytica CEO Alexander Nix offering to engage in not just microtargeting and data services, but also the dark arts of propaganda, entrapment, and other illicit tactics to win elections.

«Microtargeting» was the buzzword, but data was the result: weeks ago hard numbers made the campaign «cautiously confident» that the race was trending in their favor, based on what they knew about the voters who had yet to make up their minds.

She can get out there and «microtarget» her message on the fly to everyone she meets.

But there is no contradiction in that statement and by also saying that campaigns should spend as much as they possibly can on polling, data analysis and microtargeting tools.

Following up on last week's manifesto about using databases for political microtargeting, Phil Lepanto from Connections Media has an exhaustive piece (his second on e.politics) about the mechanics of collecting and using data to identify potential supporters.

Strategists sought solace in any survey that looked good, but with less than 48 hours remaining before the polls close on Tuesday, both parties concentrated on direct voter contact, built on months of sophisticated analysis of the electorate and microtargeting of tens of millions of voters around the country.

D: The campaign also microtargeted voters by firing off emails or posting messages on Facebook that were shaped to appeal to their particular interests or causes using tracking software, similar to ones used by online retailers to craft ads.

What these documents show, though, is that in 2014 one of Russia's biggest companies was fully briefed on: Facebook, microtargeting, data, election disruption.

Obama operatives used Facebook data to get users to send their messaging for them, according to Eitan Hersh, a Tufts professor who wrote Hacking the Electorate, a book on Obama's microtargeting strategies.

Though it's not clear if Cambridge Analytica's behavioral profiling and microtargeting had any measurable effect on the 2016 US election, these technologies are advancing quickly — faster than academics can study their effects and certainly faster than policymakers can respond.

The emphasis on psychology differentiates it from traditional data firms that specialize in «microtargeting,» which tracks consumer data and behavior to target voters; their method was was, wrote Bloomberg's Sasha Issenberg, «the most audacious new analytical innovation foisted on American politics this year.»

The document goes on to list a dozen products and services, among them «psychographic microtargeting,» «addressable TV microtargeting,» «multi-agent system voter behavior simulation,» and «message testing & development.»

Trump aides, though, said Cambridge had played a relatively modest role, providing personnel who worked alongside other analytics vendors on some early digital advertising and using conventional microtargeting techniques.

Cambridge Analytica, the shadowy data firm at the center of the largest online privacy scandal in years, obtained data on up to 87 million Facebook users in order to «microtarget» political advertisements.

«The next layer of scum — Cambridge Analytica, who seized the opportunity to scrape your details from Facebook, value - add with other big data, and build tools for political parties to microtarget you with just the right words at just the right time to buy your vote — add to this the fact that the Australian Privacy Act does not apply to politicians, political parties, or those acting on their behalf, and you have a recipe for the wholesale violation of the privacy rights of Australian citizens,» he told the Senate.

Microtargeting of voters by Cambridge Analytica contributed to the decision for Britain to leave the EU, Chris Wylie told the UK House of Commons» parliamentary select committee on digital, culture, media and sport.

On Monday, after a similar announcement from Google, Facebook said it would no longer allow fake - news websites to show ads, on their own sites, from Facebook's ad network — a half - step that neither blocks what appears on your newsfeed nor affects how advertisers can microtarget users on the social networOn Monday, after a similar announcement from Google, Facebook said it would no longer allow fake - news websites to show ads, on their own sites, from Facebook's ad network — a half - step that neither blocks what appears on your newsfeed nor affects how advertisers can microtarget users on the social networon their own sites, from Facebook's ad network — a half - step that neither blocks what appears on your newsfeed nor affects how advertisers can microtarget users on the social networon your newsfeed nor affects how advertisers can microtarget users on the social networon the social network.

Obama's 2008 campaign was famously data - driven, pioneered microtargeting in 2012, talking to people specifically based on the issues they care about.