Sentences with phrase «on mobile ads»

Truckers are another group with special user needs: because they are on the go and likely won't take the time to apply from their phones, some trucking companies include a phone number on mobile ads and take application information over the phone.

That means Facebook earned $ 5.7 billion of its total $ 6.8 billion in ad revenue on mobile ads alone.

As of early May, Colombo Hurd had increased customer conversion rate on mobile ads by a factor of three and reduced the cost of a new customer acquisition by 149 % with the new mobile marketing campaign.

Moms tap on mobile ads When it comes to mobile ads, moms love utility, with coupons, nearby local deals, and bar code scanning rounding out the top three most appealing features of mobile ads.

Will investors get convinced to monetize on mobile ads?

«The fact that you can have somebody from Spain working on mobile ads and you're working on your Bitcoin mobile payment solution right next to each other is unparalleled.»

PageFair also notes that its report was mostly about the impact desktop ad - blocking, although it did discuss the potential effects of iOS 9 on mobile ad blocking (which it said might be «a game changer»).

Android captured 61 percent of ad impressions on the mobile ad network in July, according to a separate report from advertising firm Millennial Media.

MoPub as a business works with a number of publishers to help them maximise sales and performance on their mobile ad inventory.

Not exact matches

The giant social network takes the content and makes it load faster and look better on mobile devices, something that has been an issue for many media outlets — and has in turn helped drive the adoption of ad - blocking software.

Finally, don't forget that you can set your Facebook ad campaigns to only display on mobile devices, on certain mobile devices (for instance, Android versus iOS if your app is only available on one) or when viewers are connected to Wi - Fi (and are, therefore, more likely to install apps).

By examining the different elements on a number of successful mobile install ads, you'll quickly start to see trends you can leverage: perhaps a particular type of CTA is the most commonly used, or maybe certain styles of images tend to capture people's attention.

Ad - blocking in general, on both the desktop and mobile web, has been growing rapidly over the past couple of years, according to industry surveys.

Verizon is already working on increasing revenue through its ad - supported mobile video service go90, targeted at millennials and built on video streaming technology acquired from Intel Corp. in 2014.

In came the focus on a native app and mobile - ad income.

Call extensions are especially powerful when they show on mobile phones: You can set it so users click on your phone number and connect to you directly from your ad.

Most folks have figured out the basic filters that help cut down on the crap they're seeing every day and all the big guys are already building in (often default) ad blockers to try to delay the inevitable and ongoing migration from websites and email to messaging services that is accelerating among the mobile millions and putting a critical damper on online web ad sales.

Too often in mobile paid media, no attention is paid to the landing page a person sees after tapping on an ad.

In many ways mobile web games are the ultimate mobile engagement ad unit: they allow a brand to engage its target audience at scale through the preferred activity on mobile, and to do so in a cost effective manner in a way that fosters social and viral growth.

That creates a scenario where you could pay a monthly fee for Verizon's mobile internet; pay another fee for its FiOS home internet and / or cable service; pay another fee for its live - TV service; watch a bunch of ad - supported videos on AOL or Yahoo or Oath (or, in a different life, go90); and implicitly pay the company through its beefed - up, deregulated ad network.

By transparency, I mean they have full price transparency (know what they are paying for media vs. data vs. services vs. tech), they have attribution transparency (see each individual vendor's contribution to the sales funnel), they have audience transparency (know where their data is sourced from), and channel transparency (know distribution of ads on desktop, mobile, etc.).

Initially, the ads will run only on mobile, not desktop devices.

As desktop use, traditional ads and virtual payments on apps and games like those published by Zynga slow down, many analysts say the company's mobile business, commerce features and new external ad network will more than make up for it.

In its S - 1 filing in February 2012, Facebook said its biggest risk factor was growing use of its product on mobile devices «because ads and commercial content are not displayed on Facebook mobile apps.»

Despite a focus on mobile, social and video under CEO Marissa Mayer, Yahoo struggled to keep pace with the rise of digital ads on Google and Facebook, seeing its market share slip to 1.5 percent of the worldwide digital ad market this year, eMarketer estimated.

Facebook has made it easier to run ads in the main news feed, which gets them running on mobile as well.

«By selecting Sponsored Stories, small businesses will get news - feed ads on desktop and mobile.»

Those who don't pay can still use the service to listen to music for free, but they have to deal with annoying audio ads, as well as restrictions on the mobile app that stop them from listening to an album in its proper order.

AdTheorent, the seventh advertising company on Inc.'s 2015 overall list, develops data - based technologies that enable partners like McDonald's and Bank of America to optimize the timing and targeting of their mobile ads to maximize engagement.

Some marketers rely on ads that, when clicked on a mobile device, simply open in a mobile browser.

Native ads tend to fare much better on mobile devices.

I recently analyzed Facebook vs. Twitter ad performance, comparing the two across a number of key factors including network reach, ad performance on desktop or mobile, and average cost.

The mobile carrier group Three is rolling out ad - blocking technology on its networks, starting with trials in the U.K. and Italy.

Though T - Mobile (tmus) drew the most attention on social media with celebrity - studded ads that included pop star Justin Bieber, the brands that sparked the most conversation among viewers were those that leaned into subjects of diversity and immigration.

Another indication that advertisers are warming up to the idea of aggressively spending on digital and mobile ads.

That includes disabling ads between tracks and accessing on - demand playback on mobile devices — features available in Spotify Premium, which costs $ 9.99 per month.

«You have employees doing more on a mobile device and doing it ad hoc here and there and perhaps therefore not thinking about some of the risks that are apparent.»

Use more prominent shading with clear outlines or defined borders to distinguish advertising located immediately above the natural results and other ad results from natural search listings on both desktop computers and mobile devices.

Apple executives at this week's Mobile World Congress in Barcelona, Spain, told Efrati that Apple will soon let third - party companies help advertisers target their ads to specific users, like they can on Facebook.

Ads could be sold across paid search, YouTube, display and mobile on Twitter — while filling a gap for Google, which has struggled with social media.

Burner isn't the only mobile tool of its kind, so to stay ahead of the pack, Ad Hoc relies on user feedback and frequent upgrades.

«We think that monetization over time will take its course because on mobile you can provide more targeted ads to users because of location - based data and other personal data that we can collect.

For those who are concerned about the reach of their video - marketing content, 92 percent of mobile video consumers share videos with others, 75 percent of online video viewers have interacted with an online video ad this month and 52 percent of marketing professionals name video as the type of content with the best return on investment (ROI).

Now a company might be able to determine if a customer purchased a product on a desktop after first seeing a mobile ad.

The company took in roughly $ 300 million in revenue last year, nearly triple 2015's total, mainly through ads that run on its site and mobile app.

Greenfield said passionate sports fans are focused on their mobile or tablet during commercial breaks rather than watching ads on TV, so it creates a new way to monetize viewers who are less and less interested in ad spots.

Realizing they were on to something, Cohn and Carter formed Ad Hoc Labs to develop Burner, a mobile app that doles out disposable phone numbers for calling and texting.

Mobile ads now account for over half the company's $ 2.5 billion in revenue, and with a user base of 1.27 billion, it's the place to go for marketers looking to reach consumers on their phones.

Some anti-abortion groups are sending women targeted advertisements on mobile phones in real - time when the women enter a Planned Parenthood clinic, relying on a commonly available location feature that ad industry networks provide.

Advertisers can apply to get access to it and then run ads that show up on mobile apps.