Sentences with phrase «on mobile advertising»

Sharon Magen provided his view on mobile advertising during his session at Casual Connect Eastern Europe 2014.

Brands spent $ 8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $ 36 billion by 2017, according to eMarketer.

Facebook's shares have risen 17 % since the beginning of the year, that shows firm's bets on mobile advertising is paying off.

But brokerage firm UBS Securities doesn't think Apple's new feature will have anywhere near that kind of effect on mobile advertising.

Businesses are expected to spend $ 147 billion on mobile advertising of all types next year, up 27 percent on 2017.

E-commerce site Alibaba took 40.3 percent of all money brands spent on mobile advertising in China in 2016, equivalent to $ 11 billion, according to new figures.

E-commerce site Alibaba took 40.3 percent of all money brands spent on mobile advertising in China in 2016, equivalent to $ 11 billion

Not exact matches

«When we started video, people were like, «Video won't work on mobile, and it's expensive to produce, and pre-roll advertising doesn't cover the cost of production,»» Peretti says.

This year, advertising spend on mobile platforms surpassed spending on desktop (or «display») advertising for the first time.

We couldn't sustain ourselves, so we did consulting and started a mobile advertising company on the side.

Advertising on mobile phone banners is relatively inexpensive - though rates range widely in the young market.

Facebook asked six Canadian brands to be the first to advertise on Instagram, its mobile photo sharing service.

To put the cost of effectively using Facebook in perspective consider that according to Brian Wallace, former vice president of strategic marketing for Samsung Mobile, Samsung spends twice as much maintaining and updating its top - rated Facebook page, as it does actually advertising on Facebook.

With $ 31.45 billion spent in 2014, and even more predicted in 2015, a business without a mobile marketing / advertising strategy is falling behind and missing out on valuable opportunities to connect with consumers and bring in revenue.

Outspent by rival Apple more than three - to - one in advertising for mobile phones in the U.S. in 2011, Samsung responded with a marketing blitz on TV, billboards, the Internet and print media that moved the Korean company into the pole position last year.

For Google display campaigns, Google by default allows us to advertise on mobile apps unless we specify otherwise (thanks, Google).

But some industry experts fear that the rise of mobile advertising will also have a harmful effect on wider digital advertising revenues too.

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Mobile searches are increasing at fast pace but advertising to an audience on the move is different from the same audience at their desktop.

Meanwhile its technologies division has advertised on LinkedIn dozens of jobs in California, many in product development, including Android engineers specializing in the operating software Nokia mobile devices will use.

Oct 24 - Facebook Inc's shares headed towards their biggest one - day jump on Wednesday after the company reported a surprising rise in mobile advertising, easing concerns it was having trouble capitalizing on soaring use of smartphones and tablets.

TBG's CEO Simon Mansell told TechCrunch that one of their clients recently spent $ 1 million on a social advertising campaign that stretched across Facebook's mobile and desktop newsfeeds.

AdTheorent, the seventh advertising company on Inc.'s 2015 overall list, develops data - based technologies that enable partners like McDonald's and Bank of America to optimize the timing and targeting of their mobile ads to maximize engagement.

Advertising, especially on mobile, played a big part in its strong financial performance.

Use more prominent shading with clear outlines or defined borders to distinguish advertising located immediately above the natural results and other ad results from natural search listings on both desktop computers and mobile devices.

They use cloud - based applications, run their businesses from mobile devices and track the return on revenue of every advertising dollar with online dashboards.

He told CNBCthe only issue for mobile is the «fairly small» form factor, «so your ability to put a lot of stuff on the page, advertising opportunities, is more limited, but that forces you to therefore create new ways of getting revenue.»

On the company's earnings call, chief financial officer Ruth Porat said that that increase reflects the fact that mobile search and programmatic advertising have higher TAC.

It already makes billions in revenue each quarter from advertising on its mobile apps and site.

The product dovetails with AOL's stated focus on mobile video following its $ 4.4 billion acquisition by Verizon — which was largely viewed as a play by Verizon for AOL's highly progressive video advertising technologies.

In its fourth quarter, Facebook saw a 63 percent increase in revenue, with more than half of its $ 2.6 billion in Q4 revenue coming from mobile advertising on smartphones, iPads, and other mobile devices.

«We have our new forms of advertising that we have been focused on — mobile, video, native and social that totaled $ 1.6 billion of GAAP revenue last year,» Mayer told CNBC.

While big companies continue to dominate advertising on the mobile channel, more small businesses are now seizing the opportunity.

Kevin Weil, Twitter's vice president of revenue product, said in a company blog post that Twitter wants to capitalize on the fact that it «sits at the intersection» of two leading trends in the world of advertising: the turn toward mobile, and the industry - wide shift to programmatic ad buying.

As the world shifts to mobile, Facebook's current mobile advertising strategy, which includes showing sponsored stories in a user's newsfeed on their device, is simply not enough to support the company's current valuation, Greenfield said.

And, of the approximately $ 1 billion spent on the election by both parties, around $ 54 million has been spent on digital advertising, including mobile.

In a research note it published on Tuesday, UBS said that it doesn't think mobile ad - blocking will become a mainstream activity, and therefore it expects that the impact on actual advertising sales is going to be much smaller.

But more than just allowing bad advertising from companies on its platform, Facebook itself just isn't the best competitor in the mobile advertising space, Greenfield said.

Google's core business still comes from search advertising, and if more companies decide to concentrate on mobile apps instead of mobile websites, the search giant could see a slowdown in search advertising revenue.

Android captured 61 percent of ad impressions on the mobile ad network in July, according to a separate report from advertising firm Millennial Media.

To fix the problem of slow - loading mobile websites and often obnoxious online advertising, Google (goog) is embarking on an ambitious plan to convince media companies and web publishers to alter the software code powering their sites.

They would appear in the newsfeed on both desktop and mobile device views and you could either post on your page or even advertise to drive sales.

Koum's aversion to advertising contrasts with Facebook's efforts to make more money from people using its service on mobile devices.

Advertising rates also have come down as much as 75 percent, one person said, as marketers have more options for reaching people on their mobile devices.

Verizon hopes to leverage these assets, capitalizing on mobile growth, as the global mobile advertising market, according to eMarketer, will reach more than $ 100 billion in 2016, accounting for more than 50 % of all digital ad expenditure.

The company today delivers audio ads that consumers can interact with by voice on mobile and hopes to do the same on smart speakers when the voice assistant platforms update their advertising policies.

Why limit your spend on pay - per - click advertising, when mobile advertising is reliable, trackable and affordable?

If you aren't using Power Editor or a third party application that utilizes the Facebook advertising API, you don't have access to several great features, including advertising on mobile devices.

Now PPC is synonymous with on the move, targeted advertising available on mobile phones and displayed as local adverts, image and video clips.

And one can't help but wonder why, if everything is truly going mobile, advertising on mobile devices remains so ineffective?