We asked industry leader Molly Miller of ALM to give us perspective
on mobile consumers of legal content — what they're reading when and why that's important.
Not exact matches
Besides lowering the retail caps and introducing new controls
on mobile data, the commission is proposing that
consumers be given the option of buying a roaming package separately from their regular
mobile operator.
The program includes a free
consumer app (Android and iOS) that users link to their credit or debit card and a merchant app that businesses run either
on their own
mobile device or
on a free, LevelUp - provided Android phone.
Data from Statista also shows a greater adoption of
mobile devices by
consumers, with the combined sales of
on - the - go computing devices and tablets consistently outstripping that of desktops since November 2016.
When Whitman signaled she was leaving HP, Katzenberg approached her and she was immediately taken with what she saw as a big opportunity to seize
on the momentum that
mobile platforms were commanding as a
consumer touchpoint.
With no plans to accept Apple Pay, and no set launch date for MCX, it appears Walmart could wait no longer without risking missing out
on a major shift in customer behavior: Forrester Research has forecast that
mobile payments by U.S.
consumers will go from $ 52 billion last year to $ 142 billion by the end of 2019.
Apple Inc, the world's most profitable
mobile phone maker, has denied working
on a plan to market communications services directly to
consumers and bypass the telecom companies
on which it has long relied to sell its products.
To create digital photography for the iPhone, Jobs drew
on existing categories, namely «his experience with
consumer electronic domains, his experience with
mobile wireless, and his experience with building really great user interfaces for computer devices» to produce what, when all the parts were combined, added up to be a device that was so much larger than the sum of its parts, Sculley says.
Apple developed Apple Pay to continue improving the
consumer experience
on mobile.
Our previous assumption was that the launch of the CurrentC
mobile wallet by MCX — which focuses
on offers as a value proposition to
consumers — would drive volume in 2015, but since the launch of the app has been delayed again and again, we no longer expect this to happen in the next year.
With $ 31.45 billion spent in 2014, and even more predicted in 2015, a business without a
mobile marketing / advertising strategy is falling behind and missing out
on valuable opportunities to connect with
consumers and bring in revenue.
That said, it's important to have a
mobile - responsive site to cater to
consumer shopping behavior anywhere, anytime and
on any device.
More importantly, the focus
on mobile - first is enabling FinTech companies to become more customer - driven, which equals better experiences for
consumers.
So a financial business, for example, should target
consumers when they're most likely to be at their computers, as people are often reluctant to deal with personal - finance messages
on mobiles.
The site, founded in 1998, delivers digital coupons from 2,000 brands and more than 700 package - goods companies to
consumers on the Web and via
mobile phones and social media.
In addition to the effect
mobile - friendliness has
on your website's SERP ranking, it can also influence
consumer trust in your business and the likelihood that people will recommend it.
Check out these statistics
on small business holiday sales, staffing, 2011 spending compared to last year, how much the average
consumer will spend this holiday season, if
consumers plan
on using their
mobile devices more to shop, and more.
According to a recent Millard Brown study, 47 percent of
consumer media screen time is now spent
on mobile devices.
By leveraging
mobile devices, personalization tools and contextual signals, retailers can better interact with
consumers on an individual level, reaching out when relevant, providing a better experience and ultimately reaping a higher return
on marketing efforts.
While Apple isn't the first firm to try to capitalize
on mobile payments, Banga said Apple is strategically looking «at what
consumers want to do with their devices» and addressing their needs with Apple Pay.
Now, many
consumers are also dropping cable TV service, in some cases for
mobile video streaming apps
on their phones.
With more competitors looming
on the horizon and
consumers benefiting from greater access via their
mobile devices, businesses of all sizes must learn to separate themselves from the herd.
People willing to spend time
on mobile makes it easier for entrepreneurs to build new apps serving
consumers and small businesses.
Smartphones are used namely as a research tool to help in purchasing things later online or when they actually go to the store, and tablets are sort of in that middle ground, because they provide the
mobile experience but
on a larger screen, which is appealing to many
consumers.»
His coverage focused
on mobile apps,
consumer software, tablets, smartphones, and accessories.
Kiip your eyes
on this
mobile startup By Samson Okalow September 14, 2012 Canadian whiz kid Brian Wong has a novel twist
on a way for brands to reach
consumers and it starts with being «in the moment.»
They need to know if their
consumer base will interact better with their brand by using an app or simply logging
on to a
mobile site.
As
consumers become more comfortable conducting ecommerce transactions
on mobile devices, you need to make sure your entire website experience, from browsing to checkout, provides a pleasant user experience.
T -
Mobile CEO John Legere told CNBC
on «Squawk
on the Street» Monday morning that the deal with lead to more jobs in the U.S. and lower prices for
consumers.
Your customers can book travel directly
on your multiple
consumer - facing,
mobile - friendly websites that have been customized for your business.
There are machine learning applications like RecargaPay, the
mobile wallet focused
on financial services for the unbanked, that enable the
consumer's ability to self - serve thanks to digital capabilities.
It can be argued that most online commerce is still happening
on desktops, but if your site is inaccessible to
mobile devices, you take yourself out of consideration for all those
consumers who use multiple devices to research new businesses and products.
Because many
consumers can now make secure purchases using their smartphones,
mobile devices are becoming the most used platform for looking up information
on goods and services.
And Nintendo said in its earnings release it's planning to «introduce new [
mobile] game applications while also focusing
on continued operations for our released applications so that
consumers can enjoy playing them for a long time.»
For those who are concerned about the reach of their video - marketing content, 92 percent of
mobile video
consumers share videos with others, 75 percent of online video viewers have interacted with an online video ad this month and 52 percent of marketing professionals name video as the type of content with the best return
on investment (ROI).
«While our competitors have dozens of plans that confuse and force
consumers to pay more, T -
Mobile has one plan with two optional, straight - forward add -
ons: Plus & Plus International, which we've made even better for customers without increasing the price,» senior vice president Janice Kapner said in a statement to Fortune.
Lixin Cheng, CEO of ZTE
Mobile Devices, told CNBC that the brand is focused
on innovation and in hearing and delivering what
consumers want.
On one hand, he had admiration for the look and feel of
mobile applications like Instagram (which Facebook owns) and Snapchat (which it does not)-- «amazing
consumer product experiences that were built for
mobile,» he says, with simple, easy - to - use interfaces.
Mobile ads now account for over half the company's $ 2.5 billion in revenue, and with a user base of 1.27 billion, it's the place to go for marketers looking to reach
consumers on their phones.
By combining the highly specific locational data that's available from
consumers searching
on mobile, alongside Google's already in - progress goal of customizing results by location for all users, positioning your brand to those who are physically near you will become crucial in 2017.
At Toronto's Eaton Centre
on a busy Friday afternoon, outlets for Bell, Rogers (which owns Canadian Business) and Telus are bustling with twitchy - thumbed
consumers eyeing the multitude of
mobile options.
Signpost does not charge a premium to post or access deals, and Wall is quick to point out that unlike location - based
mobile applications such as Foursquare and Gowalla, Signpost doesn't require
consumers to check in to capitalize
on an offer.
Shares in Japan's Nintendo Co. surged
on Friday as
consumers flocked to try out its new Pokemon GO smartphone game, raising hopes that the company's long - awaited shift into
mobile gaming will pay off.
Mobile banking allows
consumers to keep close tabs
on any fraudulent charges.
While the obvious benefits of
mobile commerce (mCommerce) are similar to traditional online shopping — shoppers can browse or make purchases outside of store hours in the comfort of their own space — mCommerce enables the same capabilities without limiting
consumers to one location, truly embracing the
on - the - go lifestyle many
consumers have adopted.
Consumers have high standards for their experience
on mobile, and ineffective desktop formats such as banners, interstitials and auto - play pre-roll ads aren't measuring up.
The additional spectrum will allow more
consumers to be
on its network at the same time watching a hockey game
on their
mobile devices, giving them a consistent and fast experience, the Toronto - based telecom company said.
«Younger
consumers are more likely to watch shows
on mobile devices but life milestones such as the purchase of a home or starting a family will increase adoption of TV sets for this age group,» says Barbara Kraus, another director of research at Parks Associates.
Instead of launching apps that require a download, businesses will spend more time learning where
consumers are searching for information
on mobile devices.
Historically, most of these players have taken
on mobile P2P at a loss because it's a low - friction way to onboard users and won't catch
on unless it's free, or largely free, to
consumers.