We've done the research and testing to compile lists of commonly searched keywords based
on search volume, relevance, competition, click - through rate, and conversion, so you'll get the keywords that have a history of success.
Because Amazon itself doesn't provide any information
on search volume, the Amazon search volumes in Sonar are based on our own research from our own algorithm.
In a conversation with Chandler Bolt in the middle of my launch week, he pressed
me on the search volume for the keywords in my title.
You can see from the data below that the priority based
on search volume is not aligned with the prominence of each feature on the mobile site.
So many entrepreneurs pick a niche based purely
on the search volume of their main keyword.
Low - hanging fruit means a focus
on search volume below 500 exact match searches per month.
As a result, some have wondered whether she has placed too much of an influence
on search volume (and monetizing search).
Not exact matches
In May 2015, Google announced that the
volume of
searches on mobile devices had surpassed those
on desktops for the first time.
Though the
search volume for «account - based content marketing» has increased massively over the past two years, the term still has a little work to do when compared to more established concepts like inbound, content marketing, Facebook advertising, and so
on.
In Australia, the year -
on - year
search volume for round - trip flights for U.S. destinations in that period fell 18 percent; China saw a decline of 27 percent, Indonesia — a Muslim - majority country — saw a drop of 19 percent and Singapore
volume fell 14 percent.
You can try using a tool like Google AdWords Planner (a free program that requires an AdWords account, but doesn't require you to actually create an ad) to research information
on the
volume of
searches your keywords produce and decide which ones should be used prominently
on your site.
But to put flesh
on those bones, you'll need Dun's Market Identifier, a database you can
search by SIC (up to eight digits), region, sales
volume, number of employees, zip code, and more.
Based
on Google
search index results, there appears to be several distinct reasons for a population to
search for a brand in much higher
volume than in the rest of the country.
You've done a good job by pulling your high competitive video
on 1st position by this method, and for less competitive low
search volume based videos, few back links are enough I think.
This will easily sell for 1k - 5k per month depending
on market size and
search volume.
Measure the effectiveness of keywords based
on gauging statistics such as Cost per Click,
Search Volume, Position, and other valuable metrics.
Ranking high in the
search results pages has a positive effect
on your brand awareness and it helps you increase your sales
volume and market share.
While choosing keywords, keep in mind that keywords have less content
volume over the internet while its
search volume is high
on daily basis.
Also, the Keyword Tool gave you average
search volume for users
searching on desktop and laptop computers by default, whereas Keyword Panner gives you average
search volume across all devices.
The keywords involved
on this report also had a relatively high
search volume and they also had a relatively low competition - level in terms of other organization's optimizing for them.
I know the data can't be 100 % accurate, but to have an idea
on how accurate the
Search Volume is, I think it would be pretty nice to know how these
volumes have been calculated.
SEMrush also uses
search volume based
on a couple of different sources.
Ahrefs uses
search volume based
on a couple of different sources.
I use SEMrush
on a daily basis to dominate SERPs by looking up current rankings, finding
search volume, and stealing competitors traffic.
Steps # 1 - 4 are already being done for you automatically: for every keyword you analyze, CanIRank collects data
on additional keywords that each ranking URL ranks for, and scores them according to relevance,
search volume, and value.
I am curious as to your thing with the keyword planner, I too have noticed some weird disparities between the keyword planner and actuality, for example some common sense
search terms will have 0
volume traffic in the keyword planner, but people are clearly arriving
on my site using these 0
volume traffic keywords.
It depends
on what you need to do... If you just need to lookup
search volumes, then KWFinder is a winner and cheap.
# 1: Target long tail keywords Research what long tail keywords (more specific keywords comprising of four or more words) have a good
search volume and focus some of your content
on these.
Instagram co-founder, Mike Krieger, addresses the issue in a post
on the Instagram API Developer Google Group, stating that Instagram block
searches on several high
volume hashtags that add little value.
After clicking
on the «keywords» tab, the table shows your keywords and their respective
search volume for the month:
Keywords Explorer will also show you annual
search volume trends and give you some great insights
on searchers» behaviour and SERP ranking history.
Once they were caught up, they would turn their PPC campaigns back
on, only to discover that the
search volume was gone and they didn't have enough leads.
Focusing
on keywords that have a decent amount of popularity and
search volume, but a lower number of competitors is the holy grail of SEO.
You'll get exact
search volume / impression numbers based
on how Google projects
volume — not how Google aggregates
volume based
on historic exact match data.
Although the
search volume on individual long tail keywords is far less than it is for head keywords, about 80 % of all
searches are for long tail keywords, as the people at Moz show in this graph:
For example, certain advertising channels, such as second - tier pay - per - click
search engines, may generate an exceptional conversion rate and positive return
on advertising investment; however, the sales
volume generated could be so low that it does not offset the labor required to achieve it.
In the March 2009 version of their paper entitled «In
Search of Attention», Zhi Da, Joseph Engelberg and Pengjie Gao investigate the link between investor attention and asset pricing dynamics based
on the levels of and changes in the Google
Search Volume Index.
Then you can take advantage of Google's Keyword Planner to determine which of the words or phrases
on your list have a high
search volume.
A combination of your rankings, Google Analytics data (you can connect GA to your Linkdex account),
search volume and keyword value can highlight what you're missing out
on.
If you're only relying
on the Google Adwords Keyword Planner (GAKP)
search volume values, you're missing enormous amounts of potential traffic to your site.
(I have written in more detail about DSAs and the various targeting types in a previous article, «Capitalize
on volume and long tail in Q4 with Dynamic
Search Ads `.)
This is useful because it takes into account the opportunities as related to monthly
search volume and then discounts the traffic potential based
on the average competition.
After going through all these steps your keyword list will become very extensive, now start narrowing down your list
on the basis of
search volume, competition and relevancy.
SpyFu — Provides
search volume, number of clicks per day and their average daily cost, the actual number of advertisers currently bidding
on the keyword and the actual AdWord ads that are running (click to enlarge).
The best way to find your purpose is to think subjectively about your audience, the language they use to describe their problems, and then focus
on finding the overlap between high
search volume and high intent keywords.
While I believe markets are efficient when it comes to stocks, bonds, currencies and commodities and reflect all known information at the time, in the case of bitcoin, and a few other instances like the ONLY stock I've bought in over a year (now up big), when I start to see the mainstream media reporting
on something, google
search volume through the roof (chart below) and lastly, when your mom asks about it — it may be signaling mainstream acceptance and further expansion of a major bubble.
It's easy to fire up your favorite keyword research tool and find high
volume search queries, but figuring out the exact keywords to focus
on proves more difficult than you'd imagine.
Knock out anything which is not relevant to your site, filter further
on the basis of
search volumes.
Keyword research is the practice of identifying which phrases are used
on search engines when people are looking for information, and usually includes finding both the
search volume and relative competitiveness of the terms.
Quick question about information architecture: Say the site I'm working
on is
on the designer clothing line, and there's higher
search volume for the designer names than product types (suits, gowns, etc.), how should the structure (URL format would be the same as well) go?