Sentences with phrase «on the ad targeting»

Not exact matches

The new feature allows them to get a broader picture of what potential consumers are interested in, and to target ads towards them based on data from what the company calls its Topic Engine.

Ads on social media are targeted specifically towards you based on past purchases, drawing you back in and trying to prompt you to buy more similar products.

For years, Facebook users have publicly speculated the the app might be spying on them through their smartphone's microphone, using their conversations to target unbelievably specific ads.

The move is yet another example of how Instagram has started snooping on user conversations to create targeted ads.

Secondly, the site is focusing on traditional, web 1.0 display ads, with less than 15 percent of its ads utilizing social data to reach a more targeted audience.

LinkedIn Ads allow you to precisely target your ideal audience on our most - visited pages.

Combined with advertisers who want ads that are more effective in the audience that they reach, the high demand for targeted ads on Instagram soars.

When your targeted keyword is searched, your ad will be displayed and you will be charged per click ONLY when a visitor clicks on the ad and visits your site.

Online advertising on targeted websites or through Google AdWords, Facebook ads, Twitter ads, LinkedIn ads and other digital advertising services can work extremely well to increase opt - in form submissions, particularly if you're offering a lead magnet that your target audience really wants.

Facebook depends on people coming back frequently so it can collect data and use it to target ads at them.

Verizon is already working on increasing revenue through its ad - supported mobile video service go90, targeted at millennials and built on video streaming technology acquired from Intel Corp. in 2014.

Indeed, by all indications, the main impact of the Russia disclosures on Facebook's business has been demonstrating for advertisers how effective the platform's ad - targeting tools can be and how much organic resharing and engagement is lavished on viral content.

Fortune noted earlier this year that the service is looking to grow that revenue through an expanded targeted network that will focus more on «programmatic» ads, where companies use software to buy and sell ads automatically based on algorithms.

She added that «the use of the targeted age - range selection on the Facebook ad was frankly a mistake on our part given our lack of experience using that platform for job postings and not a feature we will use again.»

So if you're targeting the topic «computer security,» your ads will only run on videos Google determines are related to computer security (from the video tags, comments, titles, and metadata).

An early effort in the holiday season is an ad campaign surrounding Target's upcoming exclusive box set from country superstar Brooks, the best selling solo artist in U.S. history, that will run during the Country Music Awards on Nov. 2.

Again, Facebook makes the majority of its revenue from collecting user data to sell targeted ads, a nugget that may give companies pause before deciding to share sensitive documents on the platform.

The page states that Scott was hoping to reach a wider Hispanic and Cuban audience, and was able to do so through targeted Facebook ads that often targeted people following the 2010 World Cup that was going on at the same time as Scott's campaign.

If you find there isn't a way to effectively target all common search queries with a laser - targeted, static - based ad, then it is time to run a DKI split test on that particular ad group.

These targeting options allow you to get really specific and clear on your audience so you can create a more relevant video ad to compel them to take action.

This means your ads might show on any video but are only targeted to individuals whose browsing history matches the interest category you choose.

The banks, he reckons, are likely to gravitate to LendingTree because it can generate the highly targeted customers they need far more cheaply than serving them through branches and running their own ads on Google.

On the same day Facebook announced its ad - blocking moves, Procter & Gamble said it is planning to scale back its use of targeted Facebook ads, because it has found them to be of «limited effectiveness.»

Facebook said it will make sure political ads on its platform will be vetted and transparent in time for England and Northern Ireland's 2019 local elections, that only verified accounts will be allowed to pay for political ads, and users will be able to view all promotions paid for by a campaign — not just those targeted to them based on their demographic or «likes.»

Among other things, it is working hard to get publishers and advertisers interested in its Facebook Audience Network, which allows ads outside of the Facebook site or app to be targeted to users based on the data that the social network has about their interests.

«Depending on how the targeting is happening, you can make potentially different sorts of arguments about whether or not Google or Facebook or LinkedIn is contributing to the development» of the ad, said Deirdre K. Mulligan, a faculty director of the Berkeley Center for Law and Technology.

Facebook is going to limit how much data it makes available to advertisers buying hyper - targeted ads on the social network, Recode reports.

Utilizing its vast stores of customer data, Facebook allows you to really drill down on your target audience, serving ads only to the demographic you define.

And while spam filters might snag certain emails here and there, chances are, you're still better off sending a highly targeted email rather than posting on Facebook without pairing it with an ad budget.

Called TrueView ads, they appear on the YouTube site, targeting potential viewers and linking back to the selected video or your YouTube channel page.

In many ways mobile web games are the ultimate mobile engagement ad unit: they allow a brand to engage its target audience at scale through the preferred activity on mobile, and to do so in a cost effective manner in a way that fosters social and viral growth.

So you're still likely to see targeted ads, but in this case, Comcast has some incentive not to share its users» history, since its ad business depends on outside advertisers needing Comcast to best serve their ads.

It sells targeted ads for other businesses and uses the data it has on its customers to better reach those ads» potential audience.

Facebook said on Sunday it would provide to Congress copies of the ads it has found, as well as related data such as whom the ads were targeted at and how much each ad cost.

Twitter's Targeted Audiences can be a great tool for marketers looking to reconnect with potential leads and existing customers — now on Twitter, the ads follow you!

Retargeting is an ad tactic that involves tagging your website visitors with a cookie, then targeting them with banner ads after they left your site and continue surfing on the Web.

AdTheorent, the seventh advertising company on Inc.'s 2015 overall list, develops data - based technologies that enable partners like McDonald's and Bank of America to optimize the timing and targeting of their mobile ads to maximize engagement.

This allows you to follow them as they browse the Internet — displaying highly targeted ads that feature whatever it was that they were just viewing on your site.

There are ways to get around this type of targeting, from adjusting your Facebook settings to clicking on individual ads and specifying that you wish not to see ads of that nature.

I covered some of my top 10 favorites in a previous article, including the use of video ads (which use the most engaging format available on Facebook today) as well as interest, behavior and demographic targeting.

«I quickly figured out I could spend $ 150 on an in - store demonstration, or I could spend that on targeted ads that cost 10 cents per eyeball,» Woolverton says.

Special promotions for repeat customers, focused benefits language that speaks directly to your target audience and a focus on emotional triggers combined with strong calls to action in your ads will drive consumers to repurchase.

It may not be a bottle on a beach, but targeted efforts like this, especially when Corona is a major ATP sponsor, will earn the brand the respect and enthusiasm of tennis fanatics far better than a 30 - second TV ad alone.

Apple executives at this week's Mobile World Congress in Barcelona, Spain, told Efrati that Apple will soon let third - party companies help advertisers target their ads to specific users, like they can on Facebook.

Nowhere near as sophisticated as things are today, geo - targeting allowed marketing companies to hit a general area (usually a town, county or city) and drill down to the right people in that area using data mined from cookies, so, for example, farmers within driving distance of one of the many Springfields across our great land would get ads from the local Agway there telling them when there was a sale on farmer stuff.

Using big data, companies already target customers» ads based on past purchases, where we live, what we read online, and many other small pieces of personal information.

It has undertaken an ambitious project to target ads on its digital properties based on weather conditions.

«We think that monetization over time will take its course because on mobile you can provide more targeted ads to users because of location - based data and other personal data that we can collect.

The anti-abortion targeting effort relies on a feature of ad networks known as geofencing.

COO Sheryl Sandberg said on her last earnings call that Facebook might take a hit: «We're going to continue to give people a personalized experience to be clear about how are using the data and give choices, and we realize that this means that some users might opt out of our ads targeting tool.