Today, some authors still draw large crowds while
on traditional book tours; a lot of others, not so much.
Over the years, many publishing houses have been scaling back
on traditional book tours — not the least because bookstores themselves are disappearing — because travel can be expensive (and time - consuming) and sometimes there can be cheaper and just as effective ways to sell books.
With such a venomous critique of so many beloved celebrities and widely - used treatments (even multi-vitamins don't make the cut), one can only imagine that Dr. Offit isn't making the rounds
on a traditional book tour, where angry mobs of chiropractors, homeopaths, Chinese medicine practitioners, and integrative medicine doctors would likely try to lynch him.
First, the basics: for those of you who attended the book blogger panel at BEA, you will have heard the blog tour explained as an author going from blog to blog (rather than from store to store as they would
on a traditional book tour) which is a great, quick way to explain it.
Not exact matches
The indie writers who are now wanting to go with a
traditional publisher because — duh — they will get this huge advance and will be sent
on tours to sign their
books and will soon be playing poker with other best selling authors ala Castle.
Then again, even in
traditional publishing, writers are expected to go
on book tours.
And, while your virtual
book tour is a big part of your
book promotion effort, keep working
on your
traditional book promotion efforts.
They have almost no chance of getting reviews or bestseller - list attention in prestigious
traditional media; they don't do high - profile
book tours; they can't point out their
books in store windows or
on shelves to their family and friends; they are unlikely to be guests
on talk shows.
We continue to send our high profile authors
on more
traditional publicity
tours so long as those venues are capable of selling
books, and we will continue to advertise in print media.
A
traditional book tour is an excellent way to connect with readers
on an individual level, but often, the costs and time required to take a physical
tour are prohibitive to self - published authors.
They have to identify and contact the best people to write cover blurbs, write their own announcement releases because the staff publicist doesn't have time to do it justice, create their own media lists for review copies, blog / tweet / post, schedule
book signings (yawn...), generate story ideas for
traditional media, create their own virtual
book tour, and
on and
on.
In the
traditional publishing world, it's normal to send an author
on a
book tour, where they hop from bookstore to bookstore, signing copies, reading aloud, or speak to the audience.
My
traditional publisher set up a blog
tour on behalf of my latest
book.
An events page can be an effective tool even if you do not have a
traditional book tour on the horizon.
A
book blog
tour, as its name implies, is the online version of the
traditional bookstore
tour but instead of visiting physical brick and mortal
book shops, you go from one blogger's website to another
on the internet.
As part of our continuing efforts to be brutally honest, let's look at whether you should go
on a
traditional «
book tour» as part of your promotional efforts.