Until the ad industry comes to a consensus
on viewability standards, which the Media Rating Council predicts will occur by the end of 2015, it's up to you as a brand or agency to educate yourself on why an ad would or wouldn't be considered viewable in different formats.
Clearly the industry must measure results based
on viewability and relevance, rather than simple ad impressions.
Not exact matches
Its
viewability optimization feature analyzes participating publishers» sites and dynamically places ads, based
on which ad inventory slots drive the most views.
The unfortunate truth is that
viewability is a major issue
on mobile, too.
From click fraud to misreported video
viewability to relying
on outdated metrics, our industry has experienced its fair share of data scandals.
I just recommended one of our schools use some of their funding to outfit classrooms with iPads based
on the textbook availability and
viewability.
While bot fraud, ad blocking
viewability and brand safety issues have been around for some time, the Russian government's manipulation of advertising and organic content
on Facebook, Twitter and Google is a fresh crisis with long - term implications for these companies.
Problem is, the screen protector dulls
viewability and we'd rather just save some bucks
on the phone than be pushed into a VR platform we didn't pick ourselves.
Find the deepest blacks to the most vivid colours that can be conjured
on screen all right
on your OnePlus X. Enjoy faster response times and improved sunlight
viewability that cater to everyone's individual expressions, leaving you in awe every single time.