Brad Parscale, who ran Trump's digital operations in 2016, said the campaign did not use Cambridge Analytica's data, relying instead
on voter data from a Republican National Committee operation.
«We as a campaign made the choice to rely
on the voter data of the Republican National Committee to help elect President Donald J. Trump,» Mr. Glassner said.
In May, citing the way thousands of people turned out for his rallies, Trump told the Associated Press that he «always felt» that relying
on voter data was «overrated.»
We as a campaign made the choice to rely
on the voter data of the Republican National Committee to help elect President Donald J. Trump.
Based
on voter data and predictive modeling, the campaign's 100 volunteers have made over 267,000 voter contact calls, and have knocked on over 14,400 doors, Alcivar said.
The Trump campaign paid Cambridge Analytica more than $ 6 million to target Facebook ads based
on voter data it had collected in the run - up to the election, according to Federal Election Commission records cited by Reuters.
Not exact matches
This translates into a
voter pledge rate
on the app for Trump that far outstrips official polling
data.
Democratic preference in both polls was slightly above
data site 538's polling aggregator, which
on Sunday showed that 48.5 % of
voters who said they would support a generic Democratic candidate in 2018, compared to 37.6 % who preferred a generic Republican.
Cambridge Analytica is under investigation in both the U.S. and the U.K. for the way it obtained
data on as many as 87 million users from Facebook and for whether it used that
data to target
voters on behalf of the Trump campaign in the U.S. and the Brexit referendum in the U.K.
Cambridge Analytica has denied Facebook
data was used to help to build profiles
on American
voters and build support for Donald Trump in the 2016 US presidential election.
But with so much
data for a campaign to sift through, «you can't go through 30,000 points of
data and go: «Did you acquire this piece of
data on this
voter ethically?»»
The first exit poll
data released
on Election Day shows that just about 4 in 10
voters are excited about a possible Donald Trump or Hillary Clinton presidency.
The agency used the
data to launch «
voter - registration - themed» cyberattacks
on local government officials, according to the NSA document.
And according to a top - secret National Security Agency document leaked to the Intercept and published earlier this month, hackers associated with Russia's military intelligence agency targeted a company with information
on US voting software days before the election and used the
data to launch «
voter - registration - themed» cyberattacks
on local government officials.
Politics today is more about crunching
data —
voter demographic information, tracking what individual
voters care about, and campaign donation histories — and then acting
on it.
Deep Root Analytics, a conservative
data firm contracted by the RNC as part of a push to ramp up its
voter - analytics operation in the wake of Mitt Romney's defeat in the 2012 presidential election, stored details of about 61 % of the US population
on an Amazon cloud server without password protection for those two weeks.
Forget kissing babies: Success
on the trail is more about big
data, online advertising, and ferreting out undecided
voters by following a digital trail.
The information did not include highly sensitive information like Social Security numbers, and much of it was publicly available
voter - registration
data provided by state government officials, a company spokesman told Business Insider
on Tuesday.
The consulting firm relied
on Facebook
data to profile and target
voters while advising the Trump campaign in 2016.
With two deeply unpopular nominees
on the presidential ballot this year, the number of
voters in Maryland who wrote in their own candidate for president more than tripled, according to state election
data.
Kogan harvested and sold that
data to Cambridge Analytica, a political firm that would use information
on identity, social networks and likes to target demographics and influence
voters.
In the race to advance
data - driven electioneering strategies pioneered by successive Obama campaigns, Cruz has turned to Cambridge Analytica for its unparalleled offering of psychological
data based
on a treasure trove of Facebook «likes», allowing it to match individuals» traits with existing
voter datasets, such as who owned a gun.
Aleksander Kogan, the researcher who created the personality quiz app that ultimately led to Cambridge Analytica collecting
data on over 50 million American
voters, told the press this week that his team thought they «were doing something that was really normal.»
Through utilizing their vast troves of existing
data on individual
voters, constructing highly advanced
data models, and prioritizing
voters by their likelihood to vote and feelings of favorability towards each candidate, Cambridge Analytica created a unique «principal audience» of
voters to target.
As Cambridge Analytica's actions revealed, those groups will use
data for startling purposes — such as targeting very specific groups of
voters with highly customized messages — even if it means violating the policies and professed intentions of one of the most powerful corporations
on the planet.
The project is detailed in the contract as a seven step process — with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here) using «online panels»; analyzing this seed training
data using its own «psychometric inventories» to try to determine personality categories; the next step is Kogan's personality quiz app being deployed
on Facebook to gather the full dataset from respondents and also to scrape a subset of
data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of
data on that respondent's Facebook friends»); step 4 involves the psychometric
data from the seed sample, plus the Facebook profile
data and friend
data all being run through proprietary modeling algorithms — which the contract specifies are based
on using Facebook likes to predict personality scores, with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6 is to match these psychometrically scored profiles with
voter record
data held by SCL — with the goal of matching (and thus scoring) at least 2M
voter records for targeting
voters across the 11 states; the final step is for matched records to be returned to SCL, which would then be in a position to craft messages to
voters based
on their modeled psychometric scores.
More details have emerged about how Facebook
data on millions of US
voters was handled after it was obtained in 2014 by UK political consultancy Cambridge Analytica for building psychographic profiles
In a later section,
on demographic distribution analysis, the contract mentions the possibility for additional «targeted
data collection procedures through multiple platforms» to be used — even including «brief phone scripts with single - trait questions» — in order to correct any skews that might be found once the Facebook
data is matched with
voter databases in each state, (and assuming any «
data gaps» could not be «filled in from targeted online samples», as it also puts it).
In the event, Chmieliauskas» suggestion to clone Kosinski's app led to CA's
data licensing relationship with Kogan, whose own personality test app — thisisyourdigitallife — was built bespoke for its project and successfully used to harvest
data on 50M + Facebook users so CA could, in turn, build psychological profiles
on millions of American
voters.
The
data was acquired and processed by Cambridge University professor Aleksandr Kogan whose personality quiz app, running
on Facebook's platform in 2014, was able to harvest personal
data on tens of millions of users (a subset of which Kogan turned into psychological profiles for CA to use for targeting political messaging at US
voters).
On March 17, the Guardian and the New York Times both published stories showing that voter - profiling firm Cambridge Analytica was able to harvest data on 50 million — now 87 million — Facebook profiles without user permissio
On March 17, the Guardian and the New York Times both published stories showing that
voter - profiling firm Cambridge Analytica was able to harvest
data on 50 million — now 87 million — Facebook profiles without user permissio
on 50 million — now 87 million — Facebook profiles without user permission.
Which does rather underline CA's priorities in this project: Obtain, as fast as possible, lots of personal
data on US
voters, but don't worry much about keeping that personal information safe.
He said polling
data show that
voters rate the Conservatives high
on fiscal management, but lower
on job creation.
The calls for greater scrutiny followed reports
on Saturday in The New York Times and The Observer of London that Cambridge Analytica, a political
data firm founded by Stephen K. Bannon and Robert Mercer, the wealthy Republican donor, had used the Facebook
data to develop methods that it claimed could identify the personalities of individual American
voters and influence their behavior.
Cambridge Analytica's
data told Tillis to highlight Hagan's absences
on the Senate Armed Services Committee to reach a certain group of
voters.
The latest allegations — that a Trump campaign consulting firm with Russian connections used improperly obtained Facebook
data on tens of millions of Americans to target
voters — raise disturbing questions about the roles of both Facebook and Russia.
Dubbed Facebook's «collapse» of public trust, the double revelation that Cambridge Analytica, ostensibly a
voter - profiling company, collected the
data of 50 million Facebook accounts without user permission, and that thousands of third - party developers built apps
on Facebook's platform to gather private information has spurred international outrage.
That's the question many Americans are asking after revelations that a
data - mining firm working for the Trump campaign improperly got its hands
on the personal information of tens of millions of Facebook users and created detailed profiles that were used to target unsuspecting
voters in the presidential election.
A personality research app he created gathered the personal information
on 270,000 Facebook users, as well as
data on those users» friends, amplifying the reach to the tens of millions when it passed that
data to Cambridge for a
voter targeting scheme.
Facebook revealed
on Friday that a
voter profiling firm hired by Donald Trump and other Republicans had improperly used
data from 270,000 users of the social media platform.
The political firm, which consulted
on President Donald Trump's campaign, siphoned
data from some 50 million Facebook users as it built an election - consulting company that boasted it could sway
voters in contests all over the world.
The trove of documents shared publicly by the company's former research director, Christopher Wylie, illustrates that granular personal
data on each of us can be used to create precise messages to any individual
voter, then delivered to us through the online ecosystem over Facebook, Instagram, Google, Twitter and other free services.
Facebook CEO Mark Zuckerberg takes his seat after a break to continue to testify before a joint hearing of the Commerce and Judiciary Committees
on Capitol Hill in Washington, Tuesday, April 10, 2018, about the use of Facebook
data to target American
voters in the 2016 election.
LONDON — The crisis ravaging Facebook started when a young researcher, regretful over his role in turning
data on an estimated tens of millions of U.S.
voters into a high - tech political persuasion machine, decided to come forward with his story.
Christopher Wylie, one of the founders of Cambridge Analytica, says he regrets his role in the gathering of
data on U.S.
voters.
WASHINGTON — Former president Barack Obama's top campaign aide
on Tuesday rejected comparisons between Obama's extensive use of Facebook
data to turn out
voters in the 2012 election and the actions of Cambridge Analytica, a
data and political intelligence firm ejected last week by Facebook in a growing controversy over social - media privacy.
The Trump campaign denied using
voter data from Cambridge Analytica, saying it relied
on data from the Republican National Committee, but had help from some of the firm's employees.
But in the years in between, developers of everything from dating apps to
voter - outreach tools used by the Obama campaign, capitalized
on Facebook's rules to extract massive amounts of
data about Facebook users and their friends.
Kogan later passed this information
on to
voter - profiling firm Cambridge Analytica, which claimed (but now denies) that it used the
data to craft political ads for President Trump's 2016 election.
It uses such
data to target
voters with hyper - specific appeals, including
on Facebook and other online services, that go well beyond traditional messaging based
on party affiliation alone.