On the other hand, if you have too many broad match terms, then you may not get a high enough ROI
on your ad campaign.
The site has worked with «over 40 major brands»
on ad campaigns in the past year, Mr. Goldberg told the Observer.
Lululemon began using the agency Virtue Worldwide, part of Vice Media,
on ad campaigns last year.
Attracting specific people maximize the return
on your ad campaign, compared to paying for blind impressions having no merit or gravity to your company.»
I recently «met» through Twitter a former British ad exec named Dan Parker, who for two decades worked
on ad campaigns for all the biggest names in Big Food.
This year Cuomo has started to rely heavily
on an ad campaign from the state Democratic Committee, blanketing airwaves with spots promoting his budget plan and, more recently, his ethics overhaul legislation.
That comment came as Raske announced that GNYHA and the health care workers union 1199 will spend $ 6 million
on an ad campaign to sway budget negotiations in Albany.
The Tax March, a nonprofit group affiliated with the «Not One Penny» progressive coalition, says they will spend around $ 500,000
on the ad campaign in the Las Vegas media market.
Senate GOP spokesman Scott Reif declined to comment
on the ad campaign, but said of the proposal, «We're comfortable that this will ultimately be decided on the merits.»
In a web video, Astorino questioned how much Cuomo spent
on the ad campaigns, which included spots aired in media markets around the state.
Massey also suggested the committee might hold off
on its ad campaign until later in the budget cycle thanks to Cuomo's strong negotiating position after his big win in November.
With Congress preparing to debate climate legislation, environmentalists and their allies are spending millions
on ad campaigns aimed at building public support for a cap - and - trade bill and scoring early political points.
So what was the verdict
on the ad campaigns for Autumn / Winter 2010?
Kim: I would say we are creative directors too, cause I have a big hand in... we all kinda have different roles: I love working
on the ad campaigns; Kourtney loves finding the fabrics and the prints.
The company also closely monitors click performance
on their ad campaigns to ensure all online content is resonating as it should.
The advertising for Warehouse 13 did not do the show justice, but then, I'm not sure how they could have capitalized
on an ad campaign for a show that had a decent, slow developing story line.
Earlier this year, the group dropped $ 70,000
on an ad campaign in Pennsylvania comparing those who oppose a new measure to expand vouchers to segregationist Alabama Governor George Wallace, who blocked African - American children from entering white schools.
Marketing and communications directors in the private sector, for example, need to understand arcane aspects of statistics in order to analyze data
on ad campaigns.
Note that depending
on your ad campaign parameters, you may or may not spend that entire $ 100.
I am embarrassed to say that I once spent $ 400
on an ad campaign without meaning to.
The UN was so optimistic about the prospects at the start of that year that it signed off
on an ad campaign touting «Hopenhagen».
The Washington Post reported
on the ad campaign as well.
This has included such actions as using $ 24 million of tax payers funds
on an ad campaign promoting the project and targeting close to 300 legislators, academics, labour and industry associations with their pipeline pitch.
And according to the New York Times piece
on the ad campaign, Foley Hoag officials admitted that they wanted a less conventional approach to highlight the firm's cutting - edge practice.
Billions of dollars are spent
on ad campaigns to convince you to «switch and save» — but the truth is, many people can find -LSB-...]
As replacement handsets slowly trickle back onto the market, Samsung will undoubtedly go full throttle
on its ad campaigns in an attempt to rejuvenate a handset that now has a stigma.
Not exact matches
According to a leaked memo obtained by BuzzFeed, an Australian agency owned by the global advertising giant Omnicom — which handles advertising and marketing
campaigns for all of the major Fortune 500 brands including McDonalds and Apple — has advised its staff that many of the firm's clients are asking that their
ads not appear
on Breitbart.
As BuzzFeed points out, rather than spend marketing money
on a traditional online
ad campaign — which would involve paying someone to create an
ad and then paying to place it
on Facebook, or another social website, or even with the publishers who so desperately need the
ad dollars — businesses are sending more of that money to Facebook to promote content created for free by publishers.
BlackBerry also got
on the licensing bandwagon when it decided to roll out its Z10
ad campaign featuring the single «Elephant» by Australian band Tame Impala:
Though it signaled last year that Kraft Mac & Cheese's formula would change, it didn't unveil the
ad campaign or new labeling
on boxes until after the change occurred.
Launching your first
ad campaign can feel like sending somebody else
on your first date.
Whether you run
ads on Facebook, launch a PPC
campaign, or invest in display
ads, it's going to cost you money.
Finally, don't forget that you can set your Facebook
ad campaigns to only display
on mobile devices,
on certain mobile devices (for instance, Android versus iOS if your app is only available
on one) or when viewers are connected to Wi - Fi (and are, therefore, more likely to install apps).
From the beginning, the partners focused
on developing Kate Spade's identity — a complete brand instead of an
ad campaign.
Never try to run the social media
campaign by yourself, if you do, then reassess your business strategy, you might have opened an
ad agency instead the of food truck business, leave the tasks to specialists if you are serious about the business and concentrate
on your own immediate task of catering good food to your customers.
Step two would then be to make a list of the people who spent the most and show
ads to those people
on Google with a traditional Google Search Network
Campaign.
In the first year of the
campaign, U.S. sales of Dove products increased by 6 % while the
ads also earned Dove coverage
on everything from CNN to The Oprah Winfrey Show.
On a flight home from a vacation to New York, he saw an ad campaign from HSBC centred on the idea of living life without regre
On a flight home from a vacation to New York, he saw an
ad campaign from HSBC centred
on the idea of living life without regre
on the idea of living life without regret.
Other political money flows through trade associations in the U.S. such as the American Chamber of Commerce, which has already spent more than $ 21 million in
campaign advertising this year, including $ 1.5 million
on ads accusing Democratic Senator Mark Udall of driving up energy costs, largely in response to his refusal to support Republican demands for immediate approval of the Keystone pipeline.
An early effort in the holiday season is an
ad campaign surrounding Target's upcoming exclusive box set from country superstar Brooks, the best selling solo artist in U.S. history, that will run during the Country Music Awards
on Nov. 2.
In an effort to get your business moving in the right direction, you decide to try online marketing - listings
on travel websites, pay - per - click
ads and promotional email
campaigns.
We're not going to rely
on some $ 10 million
ad campaign.
If a
campaign only contains one
ad group, then every one of your potential prospects is seeing the same generic pair of
ads from you regardless of what keyword they searched
on.
The page states that Scott was hoping to reach a wider Hispanic and Cuban audience, and was able to do so through targeted Facebook
ads that often targeted people following the 2010 World Cup that was going
on at the same time as Scott's
campaign.
If you're trying to hire an
ad agency to help you with your Google AdWords
campaign, don't bring any firm
on board until you've done your homework.
Facebook said it will make sure political
ads on its platform will be vetted and transparent in time for England and Northern Ireland's 2019 local elections, that only verified accounts will be allowed to pay for political
ads, and users will be able to view all promotions paid for by a
campaign — not just those targeted to them based
on their demographic or «likes.»
Dunkin' Donuts first abbreviated its brand name in its «America Runs
on Dunkin'»
ad campaign in 2006, publicly embracing the broad appeal of its coffee and positioning the brand as a quick and affordable alternative to Starbucks.
Working more closely with publishers
on creative
campaigns can also help bust through
ad blocking.
Instead of expensive
ad campaigns, Le Château is relying
on the windows in its 235 retail stores to do the talking for it.
By tapping into a company's enterprise resource planning, their algorithms can optimise
campaigns based
on factors like stock levels, ensuring that people only see
ads for products that are available to order.