Sentences with phrase «once niche brand»
Leavitt is still looking to the future, as the chief executive confidently announced at an investors meeting, «These early chapters will tell the story of a once niche brand that has grown to be an accessible luxury player, with nearly $ 800 million in [current] retail footprint on its way to $ 4 billion.»
https://www.businessoffashion.com/ Not exact matches
His niche is what he calls the pre-luxury market — the sweet spot between $ 300 and $ 600 — sharing shelf space with brands like Stuart Weitzman and Aquatalia, and once dominated by names such as Cole Haan and Donald J. Pliner, before they were sold and repositioned at a lower price point.
Choosing a niche that's specifically defined and profitable can be a challenge, but once you've done it, all of your brand's messaging will be more powerful.
These groups are of unique importance to brands, because the degree of trust and loyalty amongst these niche subcultures means that once a brand or product or celebrity gains acceptance they are more likely to be embraced.
Once you've carved your niche with a creative brand identity, keep it core to all your communications.
With the relaunch of the two core brands, the company is once again repositioning itself as the clear leader in the niche dating world.