What this conclusion points to is that having a documented content strategy may not be the single most determining factor of
whether content marketing efforts will be effective and successful.
Because we help our clients with a variety
of content marketing efforts which drives traffic to a variety of pages across their sites, we must take into account the design of those other pages.
As frustrating as the ever - changing world of SEO can be, content marketers should rejoice about one aspect: There's a wealth of data produced by SEO efforts that we can use to
improve content marketing efforts.
It also helps cost - effectively
scale content marketing efforts by identifying existing content written about you that you can amplify, reducing the time / money needed to produce additional content.
The key to a
successful content marketing effort is the ability to measure and trackyour return on investment, so don't be one of the 80 % of marketers that can't tell whether or not they're succeeding.
Deliver a gorgeous, visual - heavy email to your audience — one that features photos of your listings, blog posts, and
other content marketing efforts — and you could see marked improvements in practically every major email metric.
Over time,
your content marketing efforts will inevitably result in greater sales.
Here are a few key points to remember when it comes to
your content marketing efforts on LinkedIn - or elsewhere online.
Whereas it is unnecessary to turn all your pieces into stories, it can be highly beneficial for
your content marketing efforts to use at least some of your posts to tell stories, avoiding boring content that loses your readers» attention before they have had time to convert.
Pubcon is one of the country's most helpful conferences if you want to learn more or perfect your online and
content marketing efforts.
Everything you do as a brand — from social media outreach to
content marketing efforts — must have this personal and close - connected feel to it.
Some of that outcome is realized through
your content marketing efforts.
Have you ever run into legal requirements that have influenced
your content marketing efforts?
Particularly when understanding how
your content marketing efforts can directly relate to a positive ROI.
It needs to walk in - step with a brand's
content marketing efforts.
Once
your content marketing efforts kick in, you can always upgrade to Kapost, assuming you add more people to your marketing team.
Popularity can't be tied to an objective value, the way that conversions or traffic can, but it's an important qualitative measure to help you improve
your content marketing efforts.
Without its own individual strategy,
your content marketing efforts are akin to shooting in the dark, and you may not obtain as much traction as you would like from your content marketing efforts.
Our research has consistently shown that commitment tends to strengthen as an organization becomes more sophisticated / mature in
its content marketing efforts.
If you're beginning the week thinking about how you can improve
your content marketing efforts, it's also a good time to reflect a little more.
However, it's essential that you consider how
your content marketing efforts might benefit from the information you gather.
Knowing this helped the company to better understand how to focus
its content marketing efforts, but also provided deeper insights on their customers — a benefit for its sales and marketing efforts, on the whole.
His SaaS companies help 10,000 + marketers scale their social media, mobile marketing and
content marketing efforts.
Conversely, a company that launched
a content marketing effort many years ago still can be in the young phase of maturity.
Currently, I'm freelancing while looking for a job at a truly badass company, so right now
my content marketing efforts are really for self - branding purposes.
And research shows it's the same for enterprises — if you don't have a strategy,
your content marketing efforts won't be as effective as they could be.
In order to take
your content marketing efforts to the next level, you should become familiar with the following terms:
Regardless of where you are in
your content marketing efforts, it's important to have an editorial calendar to keep your content consistent and relevant.
This article will highlight four key exercises (Golden Circle, Elevator Pitch, Minimum Viable Personality and Customer Empathy Map) that will help you zero in on a consistent and compelling message to inform
your content marketing efforts down the road.
No content marketing effort can really begin until you understand what makes your business different and worthy of attention.
For example, you can scale
your content marketing efforts by setting goals relating to pageviews, time on site, click - through - rate on emails, bounce rate, engagement rates, and sales.
One of the most valuable metrics to monitor when it comes to
your content marketing efforts is if your lead generation efforts increased, as well as your subscriptions to your e-mail list or followers to your social media accounts.
Find out where your peers are focusing
their content marketing efforts in our eBook: Building the Perfect Content Marketing Mix: Top Priorities for 2015.
The addition of earned media, sponsored editorial and brand journalism can provide a force multiplier effect or booster rocket thrust to
content marketing efforts.
Not only do you get to use it in
your content marketing efforts, but new publications are also a newsworthy event — meaning that you can create a press release to announce it to the world, too.