But more importantly, bundles usually record most of their sales in the first few weeks (as do most single books); box sets are more about
aggregating existing readerships than finding new ones, unless you hit a list or special ranking or get exceptional PR — which all bring immediate results anyway.
I imagine some might quibble over the subscription aspect, but this is a move that serves their artists and subscribers well — rewarding
their existing readership, and setting up a system that will potentially allow more content and profitability than an advertisement focused website like Shonen Sunday and SigIkki.
In that post, I broke down author platform into the following components: expertise, contacts, social media, previous media, previous books, personality,
existing readership and ability to execute.
Will
your existing readership love your book concept?
It's about you, your author brand, and
your existing readership or fan base — the elements that make up an author platform and that drive the under - noticed and social media - phobes among us to points of epic frustration, something my friend S. Bear Bergman calls the «f - it» moment, the moment when you decide something's got ta give.
I do not ask anyone for permission to publish, or for a pat on the back, or for a contract that insults my skills and
existing readership.
How you market to
your existing readership will be very different from how you'll reach out to new readers, and finding new audiobook readers requires a different sales pitch than simply telling them about your story.
I use social media to interact with
my existing readership, to make myself available to them, not to ask for new readers.
, but he'd sold a book to a traditional publisher just a few months before being «discovered» by Oprah, so while his advances are bigger now than they were, he's an example of an author who was already getting publishing deals based on expertise,
an existing readership, and previous books.
There's
an existing readership to tap into, and time is of the essence.»
«I do not ask anyone for permission to publish, or for a pat on the back, or for a contract that insults my skills and
existing readership... I acknowledge that I am more nimble, and closer to the reader, than any other player in publishing.