Sentences with phrase «online ad buys»

Cambridge Analytica also used its «psychographic» tools to make targeted online ad buys for the Brexit «Leave» campaign, the 2016 presidential campaign of Ted Cruz, and the 2016 Trump campaign.

The last thing you want to do is annoy potential customers, but adding retargeting to your marketing mix if you're not already is a sure way to lift conversion rates for your online ad buys.

Google Analytics is an absolute must when it comes to online ad buying.

The Obama campaign seems to have shifted at least some of its online ad buying towards a general election strategy, at least judging from the display ad below, which I saw on an article on Space.com:

In part, I suspect that the early online ad buying is a hedge against TV time being unavailable (and against people's use of DVRs to avoid commercials), but it does also reflect the sense that digital ad space has become valuable on its own — online ads aren't just an «also - ran» this year.

Be sure to catch this article from the February issue of Politics Magazine, particularly if you're looking for examples of how even a relatively small online ad buy can reverberate across the media landscape.

I know of one statewide candidate in the Midwest who generated more traffic this way in three days than the campaign's entire online ad buy had delivered in a whole month.

Not exact matches

The initiative is intended to teach small businesses how to use Facebook to generate new customers, retain existing ones and build an online community through things like buying display ads targeting specific markets as well as other cost - free measures.

(As in print and radio, you may also buy remnant space through online ad networks.)

Online advertising is a great place to learn how to buy ad space, because it offers you endless options for targeting your message, a huge range of price points, and easy - to - understand metrics.

Dig Deeper: How to Make Your First Advertising Buy Managing Your Online Advertising: Track All of Your Traffic, All of the Time The real - time information available through digital advertising systems allows you to monitor minute - by - minute effectiveness of your ads.

Outdoor advertising can now be bought online like internet and other social media ads.

Though you can certainly buy cheap ads online -; including spending a few bucks a day on a site such as Facebook -; you may find it hard to get cheap deals.

Think of it as buying ads as if you were shopping online for anything else.

When brands pay for online ad campaigns, they usually do not buy each ad placement individually.

Connections between digital ads and purchases If a company buys online advertising from a platform such as Google, it'll want to make sure it's getting its money's worth.

Things were so nascent that as Wired reported in 2010, the ad agency buying the ads ran into an obvious but unexpected problem: «It had to create websites for its clients, who weren't even sure that interacting online was a good idea - or that the ads were even legal.»

But with services like Google AdWords, now you can apply a tiny budget — measured in dollars, not thousands of dollars — for online ads you create yourself, buy on a pay - as - you - go basis and continually tweak based on response rates.

Ads featuring SpongeBob aren't going to cut it in the eyes of the modern consumer, who has unfettered access to nutrition data online and a consciousness about the production and retailing of the items they buy.

Though you can certainly buy cheap ads online — including spending a few bucks a day on a site such as Facebook — you may find it hard to get cheap deals.

On Tuesday, telecommunications giant Verizon announced that it plans to buy AOL, which has in recent years transitioned from an Internet gateway to a provider of online video services, content, and most notably, online ads.

Unlike Google Adwords or various other buy - instantly call - to - action Pay - per - click online ads, inbound marketing enables you to establish and grow a brand that customers can trust.

Advertisers want greater transparency from suppliers in terms of how deals are done, especially in terms of how media agencies mark up online ad inventory they have bought directly from media owners.

With the AOL acquisition, Verizon will gain access to advanced advertising technology, including the «One by AOL» platform that lets customers buy ads across platforms, including video, online and TV.

Businesses may actually end up buying more online ads on Facebook to promote themselves, because simply creating content and attempting to share it on the news feed for free will no longer work as well as it once did.

(We've all had the experience of buying something online and then getting ads for the same product for weeks, as if we needed two pair of the same shoes.)

March 14: The Federal Election Commission said it would start writing new disclosure rules for online ads in response to revelations Russian interests bought content on Facebook and other platforms in an attempt to meddle with the 2016 election.

Some companies, including Jollychic, Newegg and Bonton, even bought Singles» Day - related keywords on Google, according to data provided by online ads consulting company AdGooroo.

Online banner ads adapted from the print ads also appeared on key trade publication websites during the peak potato buying season, October 2014 to March 2015, to generate additional play for the campaign.

Tom Steyer: Instead of impeachment ads, how about spending $ 20,000,000 to buy $ 5000 of online ads... for 4000 individual state legislative candidates.

A: Use in - stream ads from an online video ad network, and buy the same TV shows on the Web that you do on broadcast and cable.

For those of us who work in digital, programmatic advertising (using data to optimize ad spends) has always been at the core of any online buying strategy.

So give a lot of thought (or ask some experts for advice) when you are considering investing money in ads or list buys to grow your online membership.

Consequently, THEY»RE cranking up their online video advertising buys, using in - stream ads to reach potential customers viewing videos online instead of over the airwaves.

Plus, more - traditional mass outreach may still work in online social settings, since extensive advertising on MySpace, Facebook and LinkedIn is still relatively untested, and campaigns with the resources to buy ads targeted at their particular electoral districts may find them an effective way to tap a politically active audience.

Pingback: e.politics: online advocacy tools & tactics» Is it Unethical for BP to Buy Google Ads on Oil Spill - Related Keywords?

Pingback: Music to my ears from POLITICO: Online ad inventory getting tight (that means buy now!)

As the Sunshine State headed to the polls yesterday, down - ballot candidates bought Google online ads on mobile geo - targeted to specific districts, hoping to capture people who are doing last - minute research while waiting in line at the polls.

From talking with various conservative friends and colleagues, the Right - side equivalent seems to involve a mix of smaller online communities (like RedState), ads on sites like Drudge, and «list swaps» or «list rentals» (i.e., buying the opportunity to contact the members of a conservative email list, a la Newt Gingrich's much - abused supporters).

The ad buy is expected to eventually total $ 1 million and run nationally, with an initial rollout of $ 700,000 worth of television and online ads that will air in Virginia and Ohio beginning Tuesday.

Do the math, and it turns out that out of the whopping $ 145 that Bloomberg spent to pull each of his voters into the polls on Tuesday, just about $ 3.75 per voter went to buying Google ads and other online advertising.

The Federal Election Campaign Act requires candidate committees, party committees and PACs to file periodic reports with the Federal Election Commission disclosing the money they spend, including funds used to buy online ads.

GOING DIGITAL IN FLORIDA PRIMARY — As the Sunshine State headed to the polls yesterday, down - ballot candidates bought Google online ads on mobile geo - targeted to specific districts, hoping to capture people who are doing last - minute research while waiting in line at the polls.

Prompted by the widespread Russian influence campaign that targeted nearly two dozen states during the 2016 presidential election and the proliferation of secretive political advertising on social media platforms like Facebook, Cuomo proposed and the state Legislature successfully passed the «Democracy Protection Act,» which prohibits foreign entities from creating independent expenditure committees or buying political ads, requires anyone who purchases an online political ad to register as an independent expenditure committee, and also requires online ads to include information about who paid for them, as is currently required of traditional media platforms.

She offered an example: «You think you're discreetly buying condoms online, then you're on Facebook and there's an ad for condoms and people are like «Hey dude, what have you been looking for online?»»

Why would we go buy a paper or have it delivered when we can read articles, find the latest sports scores, and / or post personal ads online?

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If only she knew, the ad seems to say, she could buy a $ 50 criminal background check online.

The batch of more than 3,000 Russian - bought ads that Facebook is preparing to turn over to Congress shows a deep understanding of social divides in Facebook is an American online social media and social networking service based in Menlo Park, California.

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