Sentences with phrase «online ad industry»

An analytics firm has uncovered a network of more than 200 sites that appears aimed at defrauding the online ad industry.

Such a move could have major implications for the online ad industry and the digital media publications whose businesses rely on ads.

Facebook chief operating officer Sheryl Sandberg explained that even if Facebook were to be significantly impacted by the EU's privacy laws, so too would the entire online ad industry.

Not exact matches

«The $ 70 billion TV ad industry was literally devoid of information online,» he says.

Though Green's own entrepreneurial roots lie in e-commerce, he's familiar with the traditional retail industry, having headed that vertical for DoubleClick, the online advertising company that now forms the basis of Google's ad serving platform.

According to Brian Wieser, a senior advertising analyst at Pivotal Research Group, this should keep Google and Facebook from feeling too threatened in the online - ad industry.

The online - ad industry, however, is banking on the fact you'd rather see an ad for something in which you're interested, even if it means companies have extensive data on your surfing habits.

Chris Arsenault, a venture - capitalist with iNovia Capital, a company with seven investments in the online - ad industry, says targeting technology can provide a better user experience than print or broadcast, despite concerns over privacy.

In an industry where dollar spending involves intangibles such as ad impressions, clicks, contacts or potential sales leads, plainly bridge the gap in understanding about what happens in between online promotions and in - store purchases.

One way in which Adform suggests the industry clamps down on ad fraud is by using ads.txt, a tool created by the Interactive Advertising Bureau to protect buyers and sellers of online advertising.

Its influences extend beyond the web, too: many attribute a significant part of the newspaper industry's decline to the shift from print ads to online ones.

That ad blocking is now being considered something to be rolled out on an industry level is the first step to reducing the intrusiveness of online advertisements.

The Canadian online display advertising industry saw the Banking industry contribute 2.0 billion of the 157.8 billion ad impressions delivered in Q1 2011.

Over the past few months, I've tested ad copy that instilled each of these four emotional drivers across various sectors and industries — really running the gamut from medical practices to online clothing retailers to personal disability lawyers.

Our team of in - house Facebook account managers and professionals, manage Facebook Ads campaigns and work closely with some of the biggest names and experts in the online marketing industry, giving our clients a unique advantage and inside perspective on what really works — and what doesn't.

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Not only would it be a bit disingenuous and hypocritical to host ads on my website (advertising, of course, is the fashion industry's henchman), but I simply do not make money from hosting my content online.

And therein lies the second part of the problem — professional campaign consultants in the U.S. have generally taken a cut of their clients» TV spending as a commission for placing their ads, and the industry hasn't worked out a similarly profitable business model for online political advertising.

The hotel industry in New York City is launching a pointed anti-Airbnb ad campaign, raising security concerns with the popular online hosting site.

The taxi industry is fighting back, with an online ad that makes Uber drivers seem dangerous, highlighting the somewhat rare instances where a driver committed a major crime.

New York, of course, is the center of the advertising industry, which is now inexorably tied to Google's dominant online ad platform.

In an attempt to polish coal's tarnished image, the industry has launched a series of ads and other PR efforts (to the tune of «Jingle Bells»): Frosty the coal man is a jolly happy soul He's abundant here in America and he helps our economy roll Frosty the coal man's getting cleaner every day He's affordable and adorable and helps workers keep their pay Beyond caroling coal available online (isn't a lump of coal at Christmas traditionally a bad thing?)

The new Chemistry.com TV ad campaign is the most competitively aggressive campaign I've ever seen in the online dating industry.

When online dating services first became a reality more than fifteen years ago such services mainly used newspaper personals and personal ads for marketing purposes which also assisted the industry to gain exposure but at the same time allowing singles to find out about such services and remain annonymous given that online dating wore the «desperate» tag back then.

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HERALD TRIBUNE — Mar 20 — In part because of its provocative ads, True.com, based in Irving, Texas, has become one of the most visited sites in the $ 700 million - a-year online dating industry, attracting 3.8 million people last month.

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The founder & CEO of M14 Industries and Bristlr, John Kershaw, said using the online Facebook tool AdEspresso was an absolute no - brainer for optimising your ads to help push revenue and engagement.

The digital ad space, like the online dating industry, is currently controlled by a few large players.

Niche Ad Network is a new advertising network for the online dating industry that wants to offer an «alternative to Google AdWords for the online dating market».

But eHarmony's survival is far from assured in the crowded $ 2 billion online dating industry: There's Tinder, the free location - based dating juggernaut that claims to match 22 million people a day, as well as numerous ad - supported and subscription sites that attract younger users like OKCupid, Plenty of Fish and Zoosk, in addition to eHarmony's main competitor, Match.

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Ad revenue depends on the amount of time spent reading the news, he said, and therefore the proliferation of tablets will help the online newspaper industry to gain a new foothold for the first time in 40 years.

In «Betrayal», Animal Rescue Corps leads the viewer behind the scenes of «that doggie in the window» into the puppy mill industry, showing the real, but hidden cost of buying dogs from stores, online, or through newspaper ads.

I read the NY Times online and tend not to pay much attention to the ads so I don't really experience the effect of full Exxon page «advertorials,» and I totally tune out TV ads and rarely watch TV news, but this barrage of full page ads and the fossil fuel industry's command of policy, media and political resources is an incredible misallocation of funds, a market failure of monumental scale.

For an industry that's used to collecting and sharing data with little to no restriction, that means rewriting the rules of how ads are targeted online.

The act of using demographic signals such as gender to split out creative messaging in online ads is widespread throughout the industry, particularly in the programmatic world, but even this practice has its pitfalls.