The reason publishers are particularly excited
about online book promotion is that, in their opinion, they don't have to get involved in it.
Naturally, one of the strategies that everyone
seeking online book promotion opportunities has begun to pursue is to contact bloggers who write book reviews and to pitch their books.
But just because the former playground bully lies in wait, hoping for redemption, on the social networks is no reason for authors to
avoid online book promotion opportunities altogether.
We aim to take the sweat and tears out
of online book promotions — so you can focus on what you love best, reading and writing.
While
online book promotion businesses have sprung up to create virtual book tours — essentially gathering book bloggers and authors for guest appearances on these sites — writers with established social media connections have been able to quite successfully stage their own promotional tours of others» blogs.
S. J. Miller Communications offers the best of both worlds, with more than 20 years of experience in promoting books through traditional media venues and proven, cutting - edge approaches to
online book promotion including:
There's little flexibility there — if you want traditional book publicity for your book (which is still nice, even in these days of
online book promotion possibilities), you still have to do it the tried - and - true way.
For others, we have provided
exclusively online book promotion services and / or worked in conjunction with in - house book publicists or other book promotion firms as part of a team that handled all aspects of the campaign.
So for authors who won't be forced or «guilted» into social networking, there are still opportunities for
online book promotion now, and there are more cropping up every day as technology evolves.
So the «elevator pitch» for book publicists who wanted to explain to authors and publishers
why online book promotion was so important was this: «The more visible you are on Google, the more books you're likely to sell.»
I don't know, although as a book publicist, I'd like to believe that a whole spate of new, highly
effective online book promotion strategies have enabled more publishers to sell more books during recent months.
Why are you putting all of your book promotion muscle behind traditional book publicity instead of exploring the possibilities of
online book promotion such as multimedia book shows?
For authors who might be
considering online book promotion, this article will give an outline view about how to use Whizbuzz Books to extend your book marketing reach.
Perhaps we'll see the day soon when a book promotion campaign can be conducted exclusively online — not only
because online book promotion online can become viral marketing opportunities, but because some of the biggest and most influential media outlets have transitioned into online - only media outlets.
Down the road, most of the barriers to entry will be lifted, and the benefits of participating in
online book promotion campaigns will be evident to us all.
There are many authors and publishers out there (and you may be one of them) who believe the impact of
online book promotion efforts is negligible, and that the only book publicity that matters is real - world buzz (that is, getting book reviews in traditional magazines and newspapers, and scoring interviews on radio and television shows).
If you establish a relationship with bloggers, then the blogosphere will be kinder to you, and more open to providing you
with online book promotion opportunities.
In short, too many book promotion professionals are too lazy to get involved in the world
of online book promotion, and that laziness is costing authors and publishers time, money, and results.
Time
your online book promotion campaigns.
We can create
an online book promotion campaign designed to meet your needs right away and on an ongoing basis.