One simple way to do this is to ensure you use platforms and
online channels consistently so that every update, tweet and share is true to who you are and what you do.
Not exact matches
Before you start mining for metrics, Poston suggests you
consistently post meaningful, brand - authentic content across all of your social
channels, especially those that are the most significant drivers of traffic to your company's website or
online store.
If premium outnumbers the free
channels, or the price is too high, the potentially beneficial uses of a
consistently updated
online service could be completely undermined by micro-transactions and monthly subscriptions.
Once established, your personal brand can be used to market your candidacy
consistently across multiple
channels: on paper (your resume),
online (
online presence and social media activities), and in person (interviews and networking events).
Design a far - reaching personal marketing strategy to
consistently communicate your unique promise of value across multiple
channels,
online and offline.
Consistently express the same personal brand message, designed to resonate with target employers, across all communications
channels —
online and offline.
Once you've defined what differentiates you and pulled together your brand, you can build a career marketing strategy to
consistently communicate your unique promise of value to your target audience across multiple
channels,
online and offline.
It's all about defining your executive brand and then creating your brand and value proposition messaging to express
consistently across all your career marketing communications
channels — paper / digital documents,
online presence, and in - person interactions.