With the launch of their third series to incorporate a print or digital book — an actual stand - alone title within a series, not an enhanced interactive
format — that also happens to include an
online gaming world that corresponds to the book, readers are taking to the series from both sides of the book: those who love to read and are intrigued by the game aspect, as well as those reluctant readers who get drawn into the books because of their involvement in the
online game.