Last week, Planned Parenthood League of Massachusetts launched «Sex Ed Matters,» its new
online grassroots campaign to support comprehensive, medically accurate sexuality education in Massachusetts, focused this year on getting the Healthy Youth Act signed into law.
BOSTON — Planned Parenthood League of Massachusetts (PPLM) announced today the launch of «Sex Ed Matters,» its new
online grassroots campaign to support comprehensive, medically accurate sexuality education in Massachusetts.
Not exact matches
Look for him to ignore targeting and
grassroots outreach in favor of ginning up coverage on cable news, and despite the RNC's pledge to spend heavily on digital advertising between now and November, his
campaign won't take advantage most of the
online options that internet political professionals now take for granted.
In both the book and the call, Plouffe described
online technology as one of the core non-candidate reasons they were able to win, and as inseparable from the
grassroots army they relied on from the beginning of the
campaign all the way through election day.
Here's one angle of the Brown
campaign that hasn't gotten much attention: Brown's folks used free Google
online tools to help organize
grassroots voter outreach and to collect field data.
A
grassroots campaign like this would be
online - focused, of course, since email and the social web are where we now live much of our lives, but it could also have a strong on - the - ground component as well, enabled by the local social - welfare organizations that have helped sign people up all over the country.
So the Wisconsin recall election was expensive, it involved
campaigns heavily dependent on outside allies and
grassroots help as they mixed and matched old and new forms of political communication, and it saw various internet tools used both to promote each candidate's message
online, but also as integral to more back - end operations rarely visible from the outside.
An integrated
campaign will use each for the right purposes: social media for outreach and day - to - day supporter engagement,
online advertising for recruiting and turnout, email for fundraising and activation, analytics to guide the
campaign outreach,
grassroots canvassing to contact voters one to one, the candidate's kids / pets to humanize him or her, etc etc ad nauseum.
Some of us in the
online politics space have wondered what Obama 2012 would roll out to replace 2008's MyBarackObama.com, and now we know: the Wall Street Journal has the scoop on the
campaign's new «Dashboard»
grassroots organizing tool.
Clinton raised significantly less in March — $ 29.5 million — and her
campaign said more than half of that money «came in
online from the
grassroots donations,» though the Clinton
campaign did not specify in its announcement what the average donation amounted to.
Obama's
online small - donor advantage translated into confidence that cash would continue to flow in, meaning that his
campaign could invest money over the summer, knowing that
grassroots supporters would replenish the coffers after the convention (note: they did).
After all, Democratic tech,
online and
grassroots staff must outnumber their Republican equivalents by close to an order of magnitude — the Obama
campaign alone probably had more tech - and analytics - focused staff than Romney had staff... period.
The next
campaign managers must decide: Follow the
online - offline hybrid model used by Obama in 2008, or use technology in new ways to scale
grassroots and field organizing beyond what has yet been possible.
The Daily News reported the
campaign will be augmented by email and
online petitions «to reach 2018 voters statewide and galvanize
grassroots support behind the Governor's gun violence agenda.»
Part of Gov. Howard Dean's presidential
campaign Internet team, where he wrote and edited emails and also worked on message development,
online brand building, and
grassroots organizing.
In my research, I have found that most
online new - media peace
campaigns usually engage a global audience rather than the immediate
grassroots individuals and civil society leaders already working towards peace.
After a firestorm of angry protests and a
grassroots petition
campaign, PayPal has reversed its previous ban on using the
online payment method to sell ebooks that contain themes of rape, incest, or bestiality.
350 uses
online campaigns,
grassroots organizing, and mass public actions to oppose new coal, oil and gas projects, take money out of the companies that are heating up the planet, and build 100 % clean energy solutions that work for all.
The success of Greenpeace's
campaign, which really became
online grassroots, proves just how potent (and powerful) social media sites have become in pressuring big business to change — quickly.
Our
online campaigns,
grassroots organizing, and mass public actions bring together a global network active in over 188 countries.
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