Sentences with phrase «online voter data»

In Sen. Barack Obama's Iowa headquarters, young staff members sit at computers, analyzing online voter data and targeting potential backers.

Not exact matches

Forget kissing babies: Success on the trail is more about big data, online advertising, and ferreting out undecided voters by following a digital trail.

Cambridge Analytica specializes in what's called «psychographic» profiling, meaning they use data collected online to create personality profiles for voters.

In doing this we used a suite of models produced by the data science team, which outlined profiles such as undecided voters or inactive supporters, and matched these audiences to online cookies, mobile devices, and social IDs.

Cambridge Analytica specializes in what's called «psychographic» profiling, meaning it uses data collected online to create personality profiles for voters.

The project is detailed in the contract as a seven step process — with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here) using «online panels»; analyzing this seed training data using its own «psychometric inventories» to try to determine personality categories; the next step is Kogan's personality quiz app being deployed on Facebook to gather the full dataset from respondents and also to scrape a subset of data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of data on that respondent's Facebook friends»); step 4 involves the psychometric data from the seed sample, plus the Facebook profile data and friend data all being run through proprietary modeling algorithms — which the contract specifies are based on using Facebook likes to predict personality scores, with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6 is to match these psychometrically scored profiles with voter record data held by SCL — with the goal of matching (and thus scoring) at least 2M voter records for targeting voters across the 11 states; the final step is for matched records to be returned to SCL, which would then be in a position to craft messages to voters based on their modeled psychometric scores.

In a later section, on demographic distribution analysis, the contract mentions the possibility for additional «targeted data collection procedures through multiple platforms» to be used — even including «brief phone scripts with single - trait questions» — in order to correct any skews that might be found once the Facebook data is matched with voter databases in each state, (and assuming any «data gaps» could not be «filled in from targeted online samples», as it also puts it).

The consultancy is accused of using online data to create voter personality profiles to target users with personalized political advertisements.

Cambridge Analytica specializes in using online data to create voter personality profiles in order to target users with political messages and ran data operations for Donald Trump's presidential campaign.

Cambridge Analytica, a firm that specializes in using online data to create voter personality profiles in order to target users with political messages, ran data operations for Donald Trump's presidential campaign.

The trove of documents shared publicly by the company's former research director, Christopher Wylie, illustrates that granular personal data on each of us can be used to create precise messages to any individual voter, then delivered to us through the online ecosystem over Facebook, Instagram, Google, Twitter and other free services.

It uses such data to target voters with hyper - specific appeals, including on Facebook and other online services, that go well beyond traditional messaging based on party affiliation alone.

The technique might have been expected to over-represent liberal or left wing parties because of the prevalence of young, urban voters online, but it appears the use of search data, as opposed to social media, may have limited the impact of demographic imbalances online.

Most digital political professionals will think of voter file / cookie - targeting or IP - targeted online ads when the word «addressable» comes up, but more and more cable and satellite TV providers can now direct ads at specific households based on demographic or voter data.

Specifically, digital staffing: every serious presidential campaign will need at least a digital director, and savvy ones will be building out their internal capacity to analyze voter data, perform analytics on their own outreach work, oversee their online advertising, data - optimize their TV buying and much more.

This year, Hillary Clinton's team raised hundreds of millions of dollars online, built a massive data and human infrastructure to turn out their voters, invested their money in targeted TV advertising, created opportunities for volunteers to work in their own social circles on behalf of the candidate — all pieces Obama had shown should work.

Meanwhile, we've seen Hillary Clinton build a modern digital campaign determined to marry data and direct outreach to wring every bit of advantage out of each online (and offline) encounter with a voter.

Here's one angle of the Brown campaign that hasn't gotten much attention: Brown's folks used free Google online tools to help organize grassroots voter outreach and to collect field data.

The ProtectMarriage.com coalition used the Web to fuel fundraising, volunteerism, and voter persuasion, and two tactics in particular may have given them an edge: online ads targeted using voter file data, and a last - minute get - out - the - vote ad blitz.

So you'll also be asked to enter data into VoteBuilder, the Democratic Party's digital voter file, whether you have a smart phone to keep in touch with the campaign, to do distributed phone banking from home via an online integrated platform, and to lend data and profile updates from your social networking profiles (Facebook, Twitter, etc) to the campaign.

Meanwhile, early canvassing combined with online data mining to give Obama's staff an unprecedented amount of knowledge about the voters they needed to reach and the messages that might sway them.

Online advertising (if targeted correctly) would let them hit the right voters with the right messages through cost - effective channels, for instance, and it would also generate data (click rates, conversion rates, etc.) that would help the groups evaluate how well their messaging works with different demographics.

Direct mail mavens have been using voter files and consumer databases to target messaging and fundraising appeals for decades and data - targeting online ads is a natural extension of that mindset and skillset.

Whereas if you let people vote online, that puts more responsibility in terms of data security into the hands of the voter (which might be perceived as positive), but knowledge about how votes will be counted or how you would go about verifying that the voting process was not corrupted, requires more than just basic computer knowledge.

But nearly all types of voter overwhelmingly picked Jeremy Corbyn in the online survey for Election Data, which asked 1,019 Labour backers how they had actually voted.

Analysis of ethnic minority voters on the YouGov panel suggests that the degree of Conservative support among ethnic minority voters, and the shift away from Labour and towards the Conservatives, may not be as large as Survation online data suggests.

Why, after British journalists exposed in 2015 that the presidential campaign of Sen. Ted Cruz targeted voters online using the resulting 40 million - plus psychological profiles — acquired by the firm Cambridge Analytica, backed by megadonor Robert Mercer — Facebook did not follow through on a pledge to ensure the data destroyed.

During that hearing, Gonzalez said it was too expensive to collect data on voters» problems and refused to post copies of ballots online to avoid confusion at the polls, Quinn said.

The data necessary to answer myriad questions — about, say, the correlations between the industrial use of certain chemicals and incidents of disease, or between patterns of news coverage and voter - poll results — may all be online.

The app collected psychological test data from Facebook users and their friends and shared the information with Cambridge Analytica, allowing the firm to deliver pro-Trump messaging to potential voters online.

Cambridge Analytica, a firm that specializes in using online data to create voter personality profiles in order to target users with political messages, ran data operations for Donald Trump's presidential campaign.

And now, thanks to a whistleblower and two stunning reports in the Observer and the New York Times, we know that one of those developers siphoned data on more than 50 million Facebook users and shared them with the Trump campaign's voter targeting firm, Cambridge Analytica — a company that has bragged it has psychological profiles on 230 million American voters, which it uses to target people online with emotionally precise digital messaging to influence elections.

Originally funded by Robert Mercer, the conservative political donor and former co-chief executive officer of Renaissance Technologies, Cambridge uses data to reach voters with hyper - targeted messaging, including on Facebook and other online services.

On this week's If Then, Slate's April Glaser and Will Oremus dissect the latest fallout from the Facebook Cambridge Analytica scandal, wherein the profile data of more than 50 million Facebook users was obtained and allegedly used by Donald Trump's online voter - targeting firm.

While the Republican National Committee provided the campaign's core voter data, those officials said, Cambridge provided personnel to the campaign and helped develop target lists for digital advertising and online fund - raising, among other tasks.

The firm uses data to reach voters with hyper - targeted messaging, including on Facebook and other online services.

Why this matters: Cambridge Analytica, which the Washington Post describes as «specializing in using online data to create voter personality profiles,» was used by the Trump campaign during his run to the White House in 2016.

Over the weekend, the New York Times and The Observer of London posted a blockbuster investigative piece revealing that Cambridge Analytica, the firm brought on by the Trump campaign to target voters online, used the data of tens of millions of people obtained from Facebook without proper disclosures or permission.

The project is detailed in the contract as a seven step process — with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here) using «online panels»; analyzing this seed training data using its own «psychometric inventories» to try to determine personality categories; the next step is Kogan's personality quiz app being deployed on Facebook to gather the full dataset from respondents and also to scrape a subset of data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of data on that respondent's Facebook friends»); step 4 involves the psychometric data from the seed sample, plus the Facebook profile data and friend data all being run through proprietary modeling algorithms — which the contract specifies are based on using Facebook likes to predict personality scores, with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6 is to match these psychometrically scored profiles with voter record data held by SCL — with the goal of matching (and thus scoring) at least 2M voter records for targeting voters across the 11 states; the final step is for matched records to be returned to SCL, which would then be in a position to craft messages to voters based on their modeled psychometric scores.

In a later section, on demographic distribution analysis, the contract mentions the possibility for additional «targeted data collection procedures through multiple platforms» to be used — even including «brief phone scripts with single - trait questions» — in order to correct any skews that might be found once the Facebook data is matched with voter databases in each state, (and assuming any «data gaps» could not be «filled in from targeted online samples», as it also puts it).

Cambridge Analytica, a firm specializing in using online data to create voter personality profiles in order to target them with political messages, ran data operations for Donald Trump's presidential campaign.

Republican National Committee Contractor's Data for More Than 198 Million VOters Exposed Online Snopes - June 20, 2017

Over the weekend, the New York Times and The Observer of London posted a blockbuster investigative piece revealing that Cambridge Analytica, the firm brought on by the Trump campaign to target voters online, used the data of tens of millions of people obtained from Facebook without proper disclosures...