The Cuccinelli team, LaCivita said, has invested heavily in
online voter outreach, direct mail, television and neighborhood canvassing.
Not exact matches
Washington Post
online politics reporter Jose Antonio Vargas wrote over the weekend on the Obama campaign's use of niche social networking sites for
voter outreach:
Guess what: most of us use the internet in some way, whether on a computer or a cell phone, and
online tools from advertising to social media
outreach can be great ways to connect with donors, volunteers and
voters.
The best answer seems to be a combination of targeted and untargeted
outreach:
online communicators can use a sharpshooting approach when appropriate, delivering targeted messages and ads to particular
voters and connecting personally with chosen bloggers, Twitter enthusiasts and journalists.
Specifically, digital staffing: every serious presidential campaign will need at least a digital director, and savvy ones will be building out their internal capacity to analyze
voter data, perform analytics on their own
outreach work, oversee their
online advertising, data - optimize their TV buying and much more.
Washington Post
online politics reporter Jose Antonio Vargas wrote over the weekend on the Obama campaign's use of niche social networking sites for
voter outreach: And as of Friday, he's the first candidate to have profiles on BlackPlanet.com and MiGente.com, popular soc - nets in the...
With individual chapters investigating crucial aspects of his
online communications juggernaut in depth, the e-book covers strategy, campaign structure and technology,
online outreach and recruiting, field organizing,
voter / volunteer moblization and of course
online fundraising.
Meanwhile, we've seen Hillary Clinton build a modern digital campaign determined to marry data and direct
outreach to wring every bit of advantage out of each
online (and offline) encounter with a
voter.
Here's one angle of the Brown campaign that hasn't gotten much attention: Brown's folks used free Google
online tools to help organize grassroots
voter outreach and to collect field data.
An integrated campaign will use each for the right purposes: social media for
outreach and day - to - day supporter engagement,
online advertising for recruiting and turnout, email for fundraising and activation, analytics to guide the campaign
outreach, grassroots canvassing to contact
voters one to one, the candidate's kids / pets to humanize him or her, etc etc ad nauseum.
While the super PAC does not spend on advertising or mailers, it does look to share opposition research through news accounts and an
online presence, which others can pick up on for their direct
voter outreach efforts.
With individual chapters investigating crucial campaign elements in depth, the e-book covers strategy, campaign structure and technology,
online outreach and recruiting, field organizing,
voter and volunteer mobilization and
online fundraising.