Not exact matches
If they choose to look
only at «
large publisher» books, it's because they've bought (or are required
by their
publishers to follow) the «books
by other
publishers are no good» line, even when a commentator whose review is right there on view on a book's cover obviously knows more about literature than half the editorial staff (even good ones) at most
large publishing houses.
There's an insane amount of competition for consumers» attention, and
only the luckiest, most heavily promoted, and best ebooks will sell in
large quantities (
by large quantities I mean in the hundreds or thousands; again a reason why
publishers, in my view, should not be spending a lot of money creating and distributing ebooks if they expect a return on investment on most of their books).
Thus far, in relation to content published
by large - scale
publishers, DRM - free files of this content have mostly
only been available directly from a few
publishers and not at
large online stores that sell content
by multiple
publishers.
This should tell
publishers that there might be some potential in developing their own e-reading apps, especially if they were able to offer incentives for in - app purchasing, but
by and
large, that would require readers to not
only know the title and possibly author of the book they want to purchase, but even to know the
publisher in order to search in the correct app.
In short, the
only clients that agents (who, contrary to popular belief, do not,
by - in -
large work for authors, but are little more than slush filters that
publishers generously allow authors the luxury of paying for) can look forward to having, and being eager for
publishers to exploit in the traditional way... are losers.
Apple senior vice president Eddy Cue offered
only short answers in testimony Thursday in federal court when questioned
by U.S. Justice Department prosecutors trying to solidify their case that Apple, along with five of the
largest book
publishers, worked together to illegally set the prices of electronic books for the market.
On the other hand, most best - selling books
by large publishers do have DRM attached, and you can
only read them on the family of devices you bought them for: so e-books bought from Amazon will work on any Kindle (or Kindle 2, 3, or 10), and B&N e-books will work on the Nook.
But if you don't, commercial
publishers not
only don't get in the way of your dialogue with your audience, they enhance that dialogue
by ensuring that your books get greater visibility, thus making it possible for a
larger audience to exist.
Nonfiction e-books are offered
by 33 % and are thereby the
largest group, but
publishers only offer an average of 35 titles.
POD technology is heavily used
by not
only self -
publishers, but
by large publishers for printing backlist titles, and new academic and professional titles with small markets.
No doubt there is a place for ebooks
by professional
publishers but
only as a part of their
larger delivery strategies.
At the time I started publishing, any information about the sector was either tightly held
by management at the major legal
publishers or operated as gossip between information professionals at law firms, and even then,
only the
larger ones.
We even have situations where the
largest legal
publishers sponsor and promote «legal marketing» programs put on
by recent law grads whose
only claim to fame is that they have not been able to get a job and that they have been able to game Twitter with software so as to generate untold thousands of Twitter followers — like that is any measure that you have a clue on to advise law firms how to use the Internet to build and nurture relationships.
«AOL is building toward becoming the world's
largest mobile technology company, and through solutions like ONE
by AOL:
Publishers, we are helping to grow the revenue pie, not
only for AOL, but also for the 75,000
publisher partners that we work with,» AOL spokesperson Gerasimos Manolatos told the E-Commerce...