«We will be seeing promotions significantly above the current 30 percent off, which are
the opening table stakes,» said Craig Johnson, president of Customer Growth Partners, a New Canaan, Connecticut - based consulting firm.
What the seller does with the recommendations is entirely up to them — it is their equity at
stake, but they will go to the negotiation
table with eyes wide
open, fully understanding the things they decided not to do may in fact jeopardize the sale.