Project Website Promotion and
Optimization Customer A Global Product Engineering & Enterprise Solutions
company Period Mar ’07 to Sep ’08 Description • Design and Execute Web Marketing Strategy across various online channels to improve the traffic various corporate and subsidiary websites • Set up web analytics strategy and KPIs to track the performance
of various marketing
activities • Executed channel specific campaigns with team collaboration including SEO, SEM and affiliate marketing campaigns • Schedule role based reports across various stake holders • Manage web team to obtain optimal performance from the resources