Sentences with phrase «optimized anchor text»

Tactics in this era focused on keyword - optimized anchor text, exact - match domains, huge networks of interlinked sites, and towards the end, heavily - spun content.

In other words, one effective online reputation strategy is to nudge up existing «positive» references on other websites by pointing links at them with optimized anchor text.

Google Warns Against Large Scale Guest Posting, Advertorials & «Optimized Anchor Text» In Press Releases - Search Engine Land gives insight on Google adding large - scale guest posting, advertorials, and optimized anchor text in articles or press releases distributed on other sites to their link schemes document in order to inhibit the manipulation of PageRank.

Google understands the context of a link, so more generic «learn more» and «click here» anchor text can be just as valuable as keyword - optimized anchor text.

Not exact matches

For example, if you're product page is optimized around the keyword phrase «inexpensive blue widgets» then the anchor text for that link should include that keyword phrase.

Use language appropriate to the visitor based on the target audience Heat maps show an F pattern is used when scanning content, so using bold headings and sub-headings to make it easier to scan and break up a copy Change paragraphs to bulleted lists Put the main point first (inverted pyramid) Use personal pronouns Put yourself in the place of the visitor and consider questions the visitor may have, then get to the point with the answer Add links, if appropriate, to keep the visitor engaged on your site and to keep them from searching elsewhere Name links (and anchor text) in a way that the visitor will know what to expect when they click Find out what keywords visitors are searching for to reach your site and write with these keywords in mind These tips are a great starting point for anyone wanting to optimize their website content.

The Big Box Era began as directory vendors responded to the Internet - induced demise of their offline products (everything from the yellow pages to those leather bound books) and upsold their website clients with SEO rankings (and sometimes with anchor - text - optimized links).

Optimizing the link URL, title, and anchor text of both your on - page and off - page links (or backlinks), is probably the most important component of improving your site's search engine visibility.

Professionally written, search engine optimized content with embedded keywords and anchor text