Millennials increasingly buy
organic bread Millennials increased their purchases of organic bakery items by 39 % in 2015 versus an increase of 8 % for all bakery items, said Sally Lyons Wyatt, executive vice-president and practice leader for Information Resources, Inc., a Chicago - based market research firm.
Among all
organic bakery purchases for all age groups,
millennials accounted for 25 %, with the majority of those purchases revolving around fresh
bread.