Not exact matches
There are a number of tactics used
by SEO firms to get higher site
rankings by search engines, and white hat SEO is considered a strategic and
organic way to affect the
rankings, whereas black hat SEO (considered spam) refers more to automated techniques.
For years,
organic search rankings have been the primary metric
by which SEO campaigns are measured.
If you
search for the phrase «social media and SEO» you'll still be inundated with quite a few «low authority» websites that have been written
by authors who know how to max out their
search rankings without necessarily gaining an
organic following based on their expertise.
The reality is that Google's
rankings and the way they display them keep changing, so that organically
ranking for Houston Defense Lawyer doesn't necessarily even get you at the top of the page anymore, because those
organic search results are buried
by ads.
ACHIEVEMENTS IN DIGITAL MARKETING MANAGEMENT • Identified and built upon a series of opportunities and successfully led SEO activities that increased the content's
search rank by 44 % • Introduced the concept of requirements analysis to test site improvements which ended up in improved processes • Trained digital marketers in handling lead generation, website management,
organic search and social media directives through a series of educational workshops • Stayed within budget for all 45 social media projects from 2011 to 2015