Since Google's Penguin algorithm update back in April of 2012, these tactics can actually hurt your site's
organic search rankings if they look spammy or manipulative.
Not exact matches
If you'd like to learn more about the long - term impact of blogging and how to reap even more benefits from the blog posts that are
ranking in
organic search for your business, check out this blog post, «The Blogging Tactic No One Is Talking About: Optimizing the Past».
The idea is that
if people bookmark a website on various social platforms, that website will gain «social proof» and improve in
organic search rankings.
If you want to increase
organic search engine traffic, you might look for content sites that are
ranking on the 1st page but maybe not the 1st position that pops up.
If you
search for the phrase «social media and SEO» you'll still be inundated with quite a few «low authority» websites that have been written by authors who know how to max out their
search rankings without necessarily gaining an
organic following based on their expertise.