Throw in paid ads, which dominate the top spots in the rankings, and the top - ranking
organic search result now appears a few hundred pixels down the page.
Not exact matches
Solo attorneys and law firms with offices located in or around the city that they want to rank well for on Google must have a strong and accurate Google Places listing in order to stay above the fold on Google
results for geo - based
search terms, especially
now that Google Places and Google
organic results have been combined for most geo - based
search results.
Hopefully by
now you understand the difference between paid and
organic search results and you're not paying Google to advertise on porn sites.
New reports and studies have just come out to confirm what the law firm
search engine optimization specialist here at Legal Marketing Advantage have been talking about for a while
now;
organic search results outperform paid
searches.
If I had to provide very short list of things that you can do right
now to develop your presence within
organic and local
search results, here's what I'd recommend:
Now, an ever - growing amount of web traffic is being directed to interior website pages through natural or
organic search results.
But
now we have Martindale buying ads at Google, the number one place where consumers look for lawyers, to get a sponsored link for «Best Lawyers» on top of Google's
organic search results for the Best Lawyers directory.
And
now we're hoping to bring value to employers and recruiters in Canada, who can
now sponsor jobs on our website and pay by the click to place job listings above
organic listings on
search results pages.