I have no idea if an average user finds new experiences enjoyable, but there's one thing I know for sure: without scrolling, they get exposed to the positions 1 to 10 of
organic search results only if they enjoy using their displays in portrait mode.
Not exact matches
You write: «BP could have... purchas [ed]
only sidebar ads rather than ones that appear above the
organic search results.»
But again, the ads are marked as «sponsored,» and BP could have avoided the critique almost entirely by purchasing
only sidebar ads rather than ones that appear above the
organic search results.
Unless Google has changed its procedures, all ads begin on the sidebar, and the
only way for them to move to the center top («above the
organic search results») is if enough people click on them.
Not
only do distributed press releases that contain links back to your author or company website often appear high in
organic search results in their own right, but they also help with optimizing your author or company website, too.
If your practice is locally focused, getting found in the traditional
organic search results isn't the
only way to get found online (although it is a good one).
Not
only is
organic search a constantly moving target, changes to
search engine
results pages have moved many listings down the screen and out of sight.
Only organic results when
searching for Bitcoin!!»