Eighty percent of the links that
web searchers click on are
organic not paid, so without a solid keyword
strategy for
organic search, a company could miss out on the vast majority of traffic.
Includes: site architecture and infrastructure, backend development using open source toolset (PHP, Perl, MySQL, Apache, Linux and others (i.e LAMP), front end development with CSS and HTML / XHTML,
organic search engine optimization and
strategy,
web systems administration, technical writing, marketing communications and online business consulting.