The love for the franchise extended well into the new generation with Halo 3 doing the same for the Xbox 360 as Combat Evolved did for the
original Xbox, being the «
killer app» and the reason for why most people picked up an Xbox 360.
As
Killer Minnow became increasingly more involved in
app and game development for its clients, Lettieri noted how he and his colleagues «thought that the game space had a better business upside than other
original content areas, like online video.»