However, using personal data like political beliefs, health or sexual orientation most certainly does not - despite users giving
ostensible consent, and sharing this data with brands.
(iii) Careful consideration had to be given in all cases, but particularly where there was a significant discrepancy in age, to the extent to which
ostensible consent had been obtained opportunistically, or by means of coercion, which might be subtle, or exploitation, which would be particularly relevant in cases where there might have been an element of grooming.