Not exact matches
The best marketers develop integrated marketing
campaigns that use a combination of email, digital
ads and
other channels to engage prospects in new and exciting ways.
Federal
campaign finance laws and regulations require political
ads and certain
other communications to bear disclaimers disclosing who financed them.
It does not work for
other kinds of Web
campaigns, such as banner
ads and e-mail
campaigns.
«The
other great step forward is that many of the
campaigns have included innovative rich media advertising, such as floating or expanding
ads.
While many companies place
ads along the sides of bracket pages or live - stream pages, they might be looking to switch things up as
other companies begin to dabble in a variety of creative VR marketing
campaigns.
Other political money flows through trade associations in the U.S. such as the American Chamber of Commerce, which has already spent more than $ 21 million in
campaign advertising this year, including $ 1.5 million on
ads accusing Democratic Senator Mark Udall of driving up energy costs, largely in response to his refusal to support Republican demands for immediate approval of the Keystone pipeline.
A bold statement, considering RIM's new
ad agencies, BBDO Worldwide and MDC - owned creative agency 72andSunny, have yet to launch
campaigns for the PlayBook and
other BlackBerry products.
You can then use the video in
other marketing
campaigns, like Facebook
ads.»
Fortunately, if you need some side income, optimizing paid
ad campaigns is a lucrative marketing skill you can apply to help
other businesses.
There's this pressure to determine the infamous ROI of social, and yet when you look at
other major marketing channels over the last few decades that we've used — billboards in the sky,
ads in newspapers, even commercials on television — those extensions of
campaigns are traditionally measured in eyeballs or ears.
Other ads will follow in 2018 and the
campaign also includes a big social media component as Walgreens looks to try to win over more young women.
On the
other hand, if you have too many broad match terms, then you may not get a high enough ROI on your
ad campaign.
His analysis provided insight about why certain
ads work, and
others don't... so I asked Dave to dissect popular
ad campaigns.
And,
other Wendy's tweets have resulted in better
ad campaigns, as in the case of its Twitter roast - inspired Super Bowl
ad.
Audience Network is the mobile advertising platform Facebook unveiled in April that allows brands to extend their Facebook
ad campaigns across a network of
other mobile apps using the social network's targeting data.
The main difference between Audience Network and the Atlas server is that using Atlas «is not predicated on having a Facebook
campaign,» while the Facebook Audience Network only currently allows marketers to extend their existing Facebook
ads to
other apps.
What this means for Snapchat is that it will now be able to show advertisers how
ads are performing based on measurements that they are used to from
other campaigns.
Kit helps drive sales by doing everything from creating highly - targeted Facebook
ad campaigns to sending personal thank you emails to customers and handling the
other apps that you use to manage your store.
Nissan's Infiniti tried something similar, pricing its quirky Q45 at $ 38,000 — although hardly anyone could tell, thanks to an
ad campaign that focused on fuzzy pictures of trees and
other abstractions rather than the car.
You can use this to get
ad group and keyword ideas, demographics, placements, interests, and
other valuable information for your
campaign.
While a
campaign's digital strategy may manifest in display banner
ads, preroll video, landing pages and retargeting among
other tactics, the real goal is bigger than a laundry list of digital media vehicles.
Once you've used these resources (and
others mentioned above) to help choose the right keywords, craft
ad campaigns with action words AND those keywords for the best results.
A satisfied customer telling
others about your small business is more effective than any fancy
ad campaign.
However, it's possible that the
ad itself is ineffective, so you may wish to change the setting to «X» number of impressions per day / week / month per
ad versus
ad group or
campaign to give
other ads in your account a chance.
Use analytics and technology solutions, like Terminus, Marketo, etc., to replicate the same
ad campaign to
other potential clients with the same characteristics.
Why bother with an
Ad -
campaign to drag
others with you?
A lot of
other non-sports companies get random pretty models off the street to run, jog, shoot a basketball or throw a football in their
ad campaigns.
That assistance includes database management, email
campaigns and follow - up communications with coaches or
other perspective event - goers, creative services for
ad development and ongoing project management support.
At the very least, most
campaigns will need to create a website, administer a supporter list via CRM, create a Facebook Page and Twitter account, run digital
ads, post videos to YouTube, connect with bloggers and
other online activists, and create the infrastructure to raise money online.
The bulk of the
campaign up until this point has been about both candidates finding ways to beat the pulp out of each
other in television
ads or through surrogates.
Fifteen years ago, the upcoming
campaigns would have been dominated by TV
ads to the exclusion of most
other political tools, but this is 2012 and the world has changed.
Those
ads didn't deliver victory for Democrats, but as I point out in the piece, they and
other recent
campaigns «foreshadow the targeted and nimble
campaigns we can expect to see both sides use from now on.»
Of course,
campaigns have sniped at each
other for years via press releases, public statements and TV
ads, but Twitter speeds up the process dramatically.
And I suspect, I hope, that the money's just simply going to become less important and that ultimately,
campaigns make a determination that hey, they might better spend their time with the candidate out doing
other things and actually thinking about the argument and the message that you want to send, than constantly raising all this money that buys you maybe some TV
ads that nobody's watching but nothing that's gonna actually turn the
campaign in your favor.
But, I'm in the District of Columbia, and he may have
ad campaigns in place targeted
other locations like swing states that I can't see.
The essential tools usually include a website, an email - based Constituent Relations Management system and an online fundraising module, which
campaigns can then promote through online social networks, video, blogger outreach, Google
Ads and
other channels.
Other examples of the benefits of a solid SMM plan include measuring how a candidate is perceived on current issues, finding new issues before they get covered in traditional media and seeing if a new
ad campaign is making an impact.
Naturally, there are plenty of
other reasons one might not want to lie so boldly, not the least of which is giving your political opponents ample reason to call you a liar in
campaign ads, or alienating
other members of your own party who don't want to be identified as the friend of such a bold liar.
And though the results as published do not completely rule out the idea that
other factors were at play, the
ad campaign itself seems to have been a deciding factor in defeating a Florida initiative that would have led to larger class sizes in the state's public schools.
But a candidate being hit by outside attack
ads and
other soft - money
campaigns already has a countermeasure at hand, since the natural answer to big political money is to pile up large amounts of small money.
In a
campaign to get someone elected, or one involving a higher - profile ballot initiative, Facebook and
other online messaging will be competing with TV and radio
ads, media coverage, etc., and may not work quite as well.
The results of this testing helped to drive the
campaign's
other online advertising, influencing the content and targeting of display (banner)
ads and video
ads.
Thursday's filings lay bare those donations and
other jaw - dropping financial details of the first modern presidential
campaign in which donors could give unlimited contributions for political
ads and in which both major party candidates declined to participate in a Watergate - era public financing system designed to limit fundraising.
The New York Post highlighted how the two
campaigns were also hitting each
other with negative
ads on Google.
Finally, someone on the Republican side (
other than Ron Paul) is exploring new ground online: a great article in the today's Times looks at how some Mitt Romney online display
ads showed up on sites that the
campaign didn't exactly plan for, including Gay.com.
SCRIBA, N.Y. - Oswego County's economic development agency today launched an
ad campaign urging Gov. Andrew Cuomo and
others to prevent the «unfathomable» shutdown of FitzPatrick nuclear plant, one of the county's key employers and taxpayers.
The
ad complements
others released by the Faso
campaign that are running on cable television and digital outlets throughout the district.
Q&A topics include: why the mayor and Governor Cuomo appear friendly and cooperative on pre-K when together but express different views when apart, will the city fund a single year of full day pre-K if the state does not, how many of the prospective new pre-K seats are in traditional public schools v. charter schools, what is the greatest challenge in converting existing 1/2 day pre-K sites into full day sites, how can the mayor assure that proceeds of his proposed income tax surcharge would remain dedicated solely to the pre - K / middle school program, regulatory issues around pre-K operators, how there can be space available in neighborhoods where schools are overcrowded, how many of the prospective new sites are in schools v.
other locations, why the mayor is so opposed to co-locations of charter schools while seeking to co-locate new pre-K programs, the newly - announced
ad campaign by charter school supporters, his views on academically screened high schools, his view on the school bus contracts, why he refused off - topic questions Friday evening despite saying on Friday morning that he would take such questions, the status of 28 charter schools expecting to open in fall 2014 in locations approved by the Bloomberg administration, his upcoming appearance on the TV series The Good Wife and his view on city employees marching in the Manhattan St. Patrick's Day Parade in uniform / with banners.
While the Democratic Congressional
Campaign Committee has swooped in early to aid a handful of
other freshmen, it has not reserved
ad time in Ruiz's district.
In addition, by arranging upfronts with premium publishers and reserving inventory well before Labor Day, the
campaign was able to reach younger voters consistently on reserved inventory on Xbox, Hulu, and YouTube, even when
ad space was strained for many
other advertisers in the final days.