By using this advert and several
other ads for similar positions you can do an analysis to see what specific keywords you should use.
If you don't have a written job ad to refer to, you can use a job search engine to find
other ads for similar jobs and see what kind of keywords those ads use.
Have a look at the job ad to which you're responding, and then check out
other ads for similar positions.
When I first heard the radio ad for Cougarlife.com I thought it was a joke, a parody of
other ads for online dating services.
Which means that even in the world of advertising false teeth itself, there are multiple drill - downs, each one of which targets a different audience - which would treat
every other ad for a dentist that didn't talk to their angle and desire would be totally ignored!
Not exact matches
On top of that, as with
other online
ads, they are ephemeral, disappearing when you refresh the window, unlike a billboard that sits in the same spot by the highway
for ages.
The
other four finalist companies ranged across industries: «A.I. Software,» a bot
for enterprises to help companies digest their internal information; Daymaker, a platform
for kids to give to
others in need; Issue Voter, a Wikipedia
for Legislation; and Omnivirt, an AR / VR
ad platform
for brands and publishers.
The takeaway: While Sanders» team may not be innovating in social engagement, it is taking the
other candidates to task with strong content marketing and some serious social
ad spends to get visibility
for his brand and messaging.
That case involved a newspaper
ad that was intended to raise funds
for Martin Luther King Jr., and mentioned the behavior of the Alabama police department, as well as
other state authorities.
Flipboard, however, is more interested in brand building — in
other words, the kind of high - quality
ads that print magazines have been known
for.
For example, you could show them re-targeting
ads that have video testimonials or reviews by
other customers.
Flipboard's head of
ad product, Dave Huynh, explains how the new feature works: If an advertiser says they are looking to appeal to readers who are interested in big data,
for example, Flipboard can look into its interest graph and tell them that readers who like that topic are also interested in
other topics such as Amazon and the cloud.
It does not work
for other kinds of Web campaigns, such as banner
ads and e-mail campaigns.
«The publications were always an opportunity
for us to learn more about our platform, as well as to rolemodel what
other publications can do,» Williams told
Ad Age.
The market is saturated with too may
other diet pill
ads, so trying to buy a keyword search
for the product would be grossly inefficient, he says.
Tim Cadogan, CEO of OpenX, a global leader in
ad - tech that uses a monetization platform to deliver the highest revenue across all digital outlets, suggests looking
for ways to enhance the products and services of
other companies rather than compete with them.
Among the
others: Facebook is strengthening its process
for reviewing
ads, increasing the size of its election - integrity and security teams, and partnering with election commissions around the world.
Other political money flows through trade associations in the U.S. such as the American Chamber of Commerce, which has already spent more than $ 21 million in campaign advertising this year, including $ 1.5 million on
ads accusing Democratic Senator Mark Udall of driving up energy costs, largely in response to his refusal to support Republican demands
for immediate approval of the Keystone pipeline.
In return
for sponsors» support, which covers everything from equipment to travel, Paralympians — like
other endorsed athletes — appear in
ads, speak at public appearances and hobnob at company shindigs.
Since the election, groups on the right have called
for boycotts of Kellogg's (
for pulling
ads from alt - right site Breitbart News), Starbucks (
for vowing to hire refugees rather than jobless Americans), and Nordstrom (
for dropping Ivanka Trump's clothing line), among
others.
The reason
for this decision is the same as it is
for the New York Times or any
other publisher that is trying to crack down on
ad blocking: Facebook is fundamentally a media company at its core, in the sense that it relies on advertising as its only revenue source.
Facebook has also come under criticism
for the disclosure that it accepted
ads aimed at «Jew - haters» as well as housing
ads that discriminated by race, gender, disability and
other factors.
If you buy the Amazon prime version
for $ 99.99, there will be
ads on your lockscreen and
other areas.
Because most
other advertisers in the display advertising space run
ads for thousands of unique products or services together, custom designed
ads and manual tagging are a great edge over the competition.
An
ad for the event states that «You shouldn't have to pay $ 100 to get great deals» and that customers can «on July 15th (and every
other day) enjoy low prices at Walmart.»
«Whether you're a Paralympian or an Olympian, you're an athlete,» said Peter McGuinness, chief marketing officer
for Greek yogurt maker Chobani, a Paralympic and Olympic sponsor whose
ads featuring Jones and
other Paralympians have been airing
for several weeks.
A bold statement, considering RIM's new
ad agencies, BBDO Worldwide and MDC - owned creative agency 72andSunny, have yet to launch campaigns
for the PlayBook and
other BlackBerry products.
U.S. Senator Mark Warner, a Democrat, has likened digital political advertising to the «Wild, Wild West,» and he and
others have called
for legislation to impose disclosure requirements similar to what is required in the United States
for political
ads on television.
It sells targeted
ads for other businesses and uses the data it has on its customers to better reach those
ads» potential audience.
In a recent interview with
ad industry veteran Jay Sears, Pivotal's Wieser said the digital - media industry has effectively become a giant duopoly in which Google and Facebook win almost everything, advertisers have to play by their rules, and
other media companies «fight
for the scraps.»
Thompson and
others, however, argue that given the amount of resources Facebook is throwing into video, it is bound to solve these problems eventually, and doing so will make the platform — as well as
other strong contenders such as Snapchat, which claims 10 billion video views a day — far more competitive when it comes to bidding
for traditional consumer
ad spending.
But like many would - be entrepreneurs, I don't know much about balance sheets, cash flow, marketing budgets,
ad sales, or
other essentials
for running a company.
Everything else, the
ad hoc inaugural committee pays
for with corporate and
other donor support: the concerts, porta - potties, and jumbo TV screens.
John St.'s first creative work
for Shoppers was a print
ad in Women of Influence earlier this month — it featured a coffee cup marked with a woman's lipstick and declared, «Some marks you leave are more permanent than
others.»
However, they're probably best used in conjunction with
other ad strategies to get the most bang
for your buck.
From his base in London, Ont., Ciccarelli's firm, Voices.com, has established itself as an online exchange where
ad agencies, video producers and
other media organizations go to find actors with the precisely the sorts of voices and inflections they need
for commercials, mobile apps and
other audio uses.
Some
ads list a preference
for men,
others try to lure male applicants by describing the attractiveness of future female co-workers, while many more place unfair and unequal demands on women applicants.
A firm favorite
for a few years now, Canva lets users create social images, blog covers, banner
ads, and a whole host of
other visuals completely free of charge.
Taco Bell, on the
other hand, is responsible
for some of the most iconic TV
ads in recent decades.
It seemed every
other ad during the NFC playoffs was
for Subway's new, premium chicken sandwich.
That makes it easier to sell through (
for you) because unlike
other forms of advertising, you're only paying
for clicks and not just
for impressions (having your
ads show up).
Other recent changes to Facebook's advertising lineup include Mobile
Ads for Apps and Sponsored Stories.
By dropping a cookie on Nordstrom's website,
for instance, Triggit and
other retargeting companies can help the store place an
ad in your Facebook newsfeed
for a pair of shoes you'd been browsing earlier in the day.
For those who are concerned about the reach of their video - marketing content, 92 percent of mobile video consumers share videos with
others, 75 percent of online video viewers have interacted with an online video
ad this month and 52 percent of marketing professionals name video as the type of content with the best return on investment (ROI).
British
ad insiders say rival brands are jockeying to secure
ad placements just outside the zones and are actively looking
for other loopholes in the rules.
But autoblog Jalopnik posted the full video, killing any hopes of a sequel but revealing it's all
for Honda's Super Bowl
ad, directed by none
other than The Hangover «s Todd Phillips.
Other images, of a half - naked coven gathered in the woods and a woman in her underwear surrounded by hairless cats — which might look right at home in a high - concept fashion magazine but are slightly puzzling in the context of an
ad for a fitness chain — are much harder to suss out.
After you visit a big website, you might feel like it's following you around
for days on end, thanks to
ads for the site appearing on many of the
other websites you visit.
The
ad proved to be a public relations coup
for Airbnb as the New York Times and
others called attention to the commercial and to the speed with which it was put together.
«We are a startup and our hiring needs are
ad hoc, and that makes it very difficult
for us to plan ahead,» Aitharaju says, adding that he's competing not just with
other startups, but much larger companies with entire divisions devoted to applying
for H - 1B visas
for workers.