Tip: Take a look at
what other authors in your genre are doing to promote their books to have an idea of the marketing channels that are likely to work best for you.
Consider getting together with a
few other authors in your genre to create lists of recommendations that include all of your group's books and others that you enjoy or that have inspired you.
As I am scrolling and looking I will also look
for other authors in the genre and see if they have a big following and follow some of their followers in the same way I described above.
The best and easiest book marketing in the world is to build a team of
other authors in your genre so you can share readers (you never have enough books — readers read fast.
Alternatives: just keep building content and traffic — feature other authors on your website, organize joint author promotions, always be giving out favors and
helping other authors in your genre step up (give favors, don't ask for favors).
While you can learn a lot from
watching other authors in your genre — especially strong comparable authors — you also have to take into consideration if they've been playing the market longer than you and what advantages (or disadvantages) they have that you don't.
As you help
promote other authors in your genre, by sharing their blog posts, reviewing their books and the like, you will build good will and a strong network of peer support for your current and future projects.
Joining with authors in your genre for a well - organized promo like this will put you on «also bought» lists of
other authors in your genre on Amazon, so it can give you a huge ratings surge.
Newsletter swaps is a system whereby authors can find
other authors in their genre who also have a newsletter mailing list full of readers, and they can then exchange book recommendations.
The job of the book trailer is to grab the reader's attention so that they notice you among the sea
of other authors in your genre (we call this Know).
Put in the necessary hours to
contact other authors in your genre, format a box set or create an event, and establish what the authors should do on their part to make the event a success.
Spending some quality time browsing lists and recommendations and groups, making friends and
following other authors in your genre, will all give you a better sense of the many ways you can connect to other readers as an author.
Besides sharing your own work, aspiring authors can connect with
other authors in their genre.
Follow people who complement your brand and
other authors in your genre or niche.
Exhibiting at these local and regional events lets you meet and converse with readers, network with
other authors in your genre, and learn more about industry developments.
«The easiest way to have a bestseller is to do partnership opportunities with
other authors in your genre.»
Make friends with
other authors in your genre.
BUT it is extremely important to be building relationships with
other authors in your genre, and Twitter / Facebook is a non-threatening way to get in front of them casually and interact with them so they know who you are.
You're just focused on «how can I sell my book» and that's going to be your biggest problem because the easiest way to have a bestseller or a successful book launch is to have a partnership opportunities with
other authors in your genre.
How much do you engage with
other authors in your genre?
# 2 Connect with influencers or
other authors in your genre / topic.
If your book publicist works with
other authors in your genre, sometimes he or she will create cross-promotional campaigns.
But also, you are «making friends» with
other authors in your genre, and we all know how vital author collaboration can be.
If you are unsure of the right way to go, spend some time listening to what
other authors in your genre and niche are saying.
And it's still not a bad idea in terms of setting up your also - boughts quickly, while building relationships with
other authors in your genre.
Join some groups and start making friends with
other authors in your genre or field.
I'd also like to do some aggressive platform building on Instagram and Tumblr; connect with
other authors in my genre, and basically become the «go to» guy for publishing and marketing YA fiction.