And like
your other book marketing efforts, be sure your logo (if you have one), social account links, and URL are included on all the video you produce.
Not exact matches
Like nearly every
other book marketing tactic, attracting and connecting with
book clubs takes time and
effort.
We know it can be difficult to
market your self - published
book online by yourself, so we created this reference guide of resources, helpful Web sites and
other tips to make your
marketing efforts a little smoother.
As part of your
efforts to stay on top of your topic, and improve your
book marketing game, you should be reading
other sites and blogs.
As an official program of the Nonfiction Authors Association, The Ultimate Author
Marketing Course is unlike any other and will help you eliminate overwhelm, get focused on your book marketing efforts, and build a plan for
Marketing Course is unlike any
other and will help you eliminate overwhelm, get focused on your
book marketing efforts, and build a plan for
marketing efforts, and build a plan for success.
Here's why... While there's no doubt the strength of the writing is very important,
other factors contribute to an overall successful
book — not the least of which is being a professional author who has a «platform» on which to jump - start
marketing efforts after publication.
This is a unique opportunity to illustrate just what the distinctions are in the investment that publishers have made in the marketplace with their sales forces,
marketing efforts, relationships with publicity and media contacts, which is where much of that
other portion of the proceeds from the sales of
books is allocated.
If you've written a
book that's getting buzz by word of mouth and strangers are recommending it to
other strangers, that's a good sign that a fresh package and new
marketing / publicity
effort by a publisher could help you find a much larger audience.
Let our
marketing specialist take care of getting you events like
book signings and interviews with newspapers, radio and tv, as well as
other promotional
efforts.
Other than not integrating their
books into their overall
marketing and business
efforts, authors often don't realize how important it is to build a following — an author platform — even before they launch their
books.
The
book marketing department and the publicity department have tens of
other books to be concerned with, so your
efforts as an author to create opportunities are important to the
book's success.
You've already found us, and because we already know hundreds of
other bloggers, let us save you time and
effort in your
book marketing.
What's even more interesting is that many traditionally published authors are also going indie, all for a variety of reasons — some because they were unhappy with their publishers»
marketing efforts,
others because their publishers no longer wanted to publish their
books.
Writing reviews for
other books and products is an important step for your own
book marketing efforts.
Before you invest in bookmarks, postcards, business cards, and
other print collateral related to your self - published
book, think through how these would be used in your
marketing efforts.
While
other book platforms are gaining momentum, I still feel it's best to focus all of your
marketing efforts around supporting Amazon
books.
Along with writing an actual
book, self - published authors also tend to use
other primarily text - based methods when the time comes to promote that
book and ramp up
marketing efforts.
If your cover sucks, all of your
other marketing efforts will be hampered because people do judge a
book by its cover.
Therefore, the best way to increase your chances of your
book being featured as a Book Spotlight is to pursue the marketing efforts listed above, along with oth
book being featured as a
Book Spotlight is to pursue the marketing efforts listed above, along with oth
Book Spotlight is to pursue the
marketing efforts listed above, along with
others.
They have a customized press release that is being distributed via a press campaign with phone calls; they have a
book video on their author webpage and on YouTube; they are pursuing
book reviews; and they have the assistance of a personal
marketing expert who is helping them with these, and
other,
marketing efforts.
During one of the last big kerfuffles, wherein Amazon tried to push around a number of small POD publishers into making them use their own in - house print service (Angela Hoy and Booklocker fought back on that one and won) many of the
other indy authors that I was hanging out with as part of our on - line support group) tried to put more of our
efforts into
marketing our
books through Barnes & Noble, and to Borders.
A lot of the work you have to do helps your overall
book marketing efforts in
other ways.
As a long - time
book reviewer and observer of
other people's
book marketing efforts... I've reviewed a lot of
books for authors who have approached me directly, but very few come back and ask me to review subsequent
books.
Based on my own experiences and those of
other authors, I believe that the ideal Kindle Store price for many backlist titles is in the $ 2.99 to $ 4.99 range, and that most such titles, if they are quality
books with a little bit of
marketing effort behind them are likely to sell roughly twice as many copies if they are reduced from $ 9.99 to $ 4.99 or roughly three times as many if they are reduced from $ 9.99 to $ 2.99.
We're highlighting some top
book marketing tweets, courtesy of bloggers, marketers, authors and
others, to help you with your
book promotion
efforts.
What do you think are some
other concrete ways to immediately improve
book marketing efforts?
Much like your
other book marketing strategies, you will have to overshoot this
effort to get a return.
It sure beats trying to figure out how to get to be Amazon's number one bestselling
book (if only for an hour or two) or how to convince your publisher to push you to the top of another bestseller list the conventional way — by selling your
book to bricks - and - mortar bookstores, and then hoping that
book promotion, web 2.0
book marketing,
book clubs, social networking, and
other book publicity
efforts will all combine to drive readers to the bookstores to buy your
book.
Some are finding ways to sell a lot of
books and make quite a bit of cash, while
others, despite the beautiful quality of their writing and their ingenious and diligent
efforts at
book marketing, are barely selling any
books.
Writing this article has made me realize that there are really two barriers to publishing at the moment: one bit of it is technological, which we're trying to solve with the software we're writing at Pandamian; the
other bit is process — the very human
effort of taking a
book from manuscript to
market.
You can still use your local phone number on your printed collateral, phone
book listing, business cards and any
other medium that doesn't contribute to your online
marketing efforts.
I read Jay Adkisson's
book on Asset Protection that
other folks were touting as the bible on the subject & I've got to say it is a better perspective than anything else I've read.One thing he harps on in his
book is if a person uses a professional that puts out
marketing materials stressing the use of the strategy for asset protection then it may get drug up by the litigator in
effort to try & invalidate the instrument so that's another super exotic reason I'd be a little leery to have Tim Berry's firm tagged on my option docs.Regardless I'm convinced paying his consulting fee will be money well spent.Hopefully BP will help me gather a slightly better understanding so I ask more prudent questions when I do pony up for some hour (s) of his time.Thanks!