It sure beats trying to figure out how to get to be Amazon's number one bestselling book (if only for an hour or two) or how to convince your publisher to push you to the top of another bestseller list the conventional way — by selling your book to bricks - and - mortar bookstores, and then hoping that book promotion, web 2.0 book marketing, book clubs, social networking, and
other book publicity efforts will all combine to drive readers to the bookstores to buy your book.
Not exact matches
This is a unique opportunity to illustrate just what the distinctions are in the investment that publishers have made in the marketplace with their sales forces, marketing
efforts, relationships with
publicity and media contacts, which is where much of that
other portion of the proceeds from the sales of
books is allocated.
If you've written a
book that's getting buzz by word of mouth and strangers are recommending it to
other strangers, that's a good sign that a fresh package and new marketing /
publicity effort by a publisher could help you find a much larger audience.
The
book marketing department and the
publicity department have tens of
other books to be concerned with, so your
efforts as an author to create opportunities are important to the
book's success.
If you're
book promotion campaign is focused on
other parts of the country, then note that there's a heatwave in many major metro areas... and plan your
book publicity efforts accordingly.
On the
other hand, a professional
book review earned through
book publicity efforts from a noted source — established magazines and newspapers, trusted bloggers, review services — command credibility from the outset and can be used in ways consumer reviews can not.
Sponsorships and cross-promotional
efforts also involve
other departments (special sales,
publicity if a
book tour is involved).