Initially offering free («free») one - day delivery to
subscribers upon its launch, Prime has since expanded to encapsulate a number of
other services: the Netflix - rivalling streaming
service Amazon Instant Video is free («free») to
subscribers, as is unlimited free («free») Cloud storage of photographs; Kindle First offers Kindle - owning
subscribers a chance to read a selection of four new books per month for free («free») in advance of their official publication
date; whilst the Kindle Owners» Lending Library lets them borrow one book a month from a choice of over 600,000 for free («free»).